Communications & Brand Coordinator

Reports to: Laura Duclos, Director of Arts Programming & Communications

The Communications & Brand Coordinator drives Water Fire’s public-facing communications and marketing, ensuring all messaging and content align with our mission and reach targeted ecosystem audiences, including artists, community partners, funders, and cultural stakeholders. This role leads digital storytelling, audience engagement strategy, and brand consistency across platforms while coordinating onsite activations that reinforce the Water Fire experience.

Merchandising, retail, and event-based revenue responsibilities support this work but are secondary to the core focus: mission-aligned communications and audience engagement.

Water Fire Providence is a nationally recognized leader in creative placemaking, dedicated to transforming communities through art and cultural experiences. For nearly 30 years, our nonprofit has brought life to Providence’s waterfront and downtown, fostering connections and community through our iconic installations and programs. The Water Fire Arts Center (WFAC) is our permanent home. It enables us to expand our impact with a multi-use space hosting arts and cultural events that enrich the community.

Joining our team offers an exciting opportunity to contribute to the growth of a mission-driven organization that thrives on community and relationship-based support. You’ll be part of a passionate group dedicated to using art to make Rhode Island a place where residents are proud to live and work, and visitors love to experience.

• Develop and execute mission-aligned communications strategies across social media, email marketing, website, and other digital campaigns.
• Produce and oversee visual storytelling content, including photography, videography, and short-form video production for platforms such as Instagram, Tik Tok, and You Tube.
• Maintain and regularly update the Water Fire website, including event listings, exhibition pages, sponsor recognition, and press materials.
• Manage customer and visitor communications via digital platforms and social media inboxes, ensuring responsive, brand-consistent engagement.
• Shape messaging that supports Water Fire’s partners, funders, and broader cultural ecosystem.

• Oversee donation, merchandise, and information stations at large-scale Water Fire events, and at the Water Fire Arts Center.
• Coordinate, train, schedule, and manage interns, volunteers, and seasonal event staff to support onsite activations.
• Ensure all public-facing stations reflect consistent brand messaging, quality visitor engagement, and operational efficiency.
• Optimize retail (brick-and-mortar and online) and event-based sales platforms including inventory management, pricing strategy, and product presentation, to support earned revenue and reinforce audience connection.
• Collaborate with the Development team on fundraising campaigns, donor communications, and marketing strategy for the Water Fire Circle and other philanthropic initiatives, ensuring messaging aligns with mission and audience strategy.
• Track and analyze performance data related to audience engagement, digital reach, and earned income to inform strategy and decision making.
• Lead and coordinate support teams (interns, volunteers, seasonal staff), ensuring clear communication, accountability, and a strong public-facing presence.
• Collaborate across departments to ensure cohesive public messaging, consistent brand identity, and alignment with organizational goals.
• Perform other responsibilities as assigned by the supervisor.

• Proven experience in brand management, marketing strategy, or communications, ideally within a nonprofit or arts/culture setting
• Strong skills in project management, team supervision, and cross-functional collaboration
• Excellent storytelling and content creation abilities; proficiency in social media strategy, email marketing, and visual communication
• Experience with video production, basic graphic design, and content editing (Adobe Creative Suite)
• Retail…