Manager, Digital Content & Brand Activation; Store Brands

Position: Manager, Digital Content & Brand Activation (Store Brands)
## Manager, Digital Content & Brand Activation (Store Brands)
Apply remote type:
Hybrid locations:
RI - Woonsockettime type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
July 1, 2026 (30 days left to apply) job requisition :
R0868525

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
** Position Summary
** The Manager, Digital Content & Brand Activation (Store Brands) supports growth across CVS Store Brands by executing against defined strategies and priorities across two distinct but complementary areas: digital business performance and optimization, and broader marketing activation programs. The primary focus of the role is executing digital performance, operations, and optimization work streams—including managing content workflows across PIM/DAM/CMS platforms, ensuring content accuracy and compliance, monitoring KPIs, preparing performance reporting, and supporting test-and-learn initiatives to drive continuous improvement.

The role also supports growth marketing and channel activation, partnering with Brand and Marketing teams to execute sampling, advocacy, education-led programs, and other brand activation efforts across digital and non-digital touchpoints. Across both work streams, the role surfaces insights, recommendations, and opportunities to inform decisions made by the Senior Manager and broader leadership.

Responsibilities:
** Digital Performance, Operations & Optimization
*** Own end-to-end execution and optimization of Store Brands digital content across eCommerce and marketplace platforms, including updates, audits, accuracy checks, and issue resolution.
* Ensure digital content meets quality, accuracy, compliance, and readiness standards to support product launches, promotions, and ongoing performance.
* Execute digital initiatives across search, enhanced content, merchandising, and promotions in alignment with defined strategy and priorities.
* Partner cross-functionally with Digital, Merchandising, Marketing, and Technology teams to support content readiness, merchandising execution, and promotional setup.
* Manage and execute digital content workflows across systems (e.g., Syndigo, STIBO, AEM, Palantir, IMDASH), ensuring timely, accurate, and consistent delivery.
* Monitor key performance indicators, including content accuracy, exception reporting, workflow adherence, search visibility, and digital sales performance; identify issues and escalate opportunities for improvement.
* Analyze performance trends to identify risks and opportunities, translating insights into clear, actionable optimization recommendations.
* Prepare recurring performance reporting and dashboard inputs to support ongoing visibility and decision-making.
* Support and execute test-and-learn initiatives, including pilot execution, coordination of test/control groups, results tracking, and post-test readouts.
* Drive continuous improvement through workflow optimization, automation, and standardization to enhance efficiency and scalability.
* Maintain operational documentation, playbooks, and execution standards to enable consistent, repeatable, and scalable digital performance.
** Growth Marketing & Channel Activation
*** Support execution of priority growth marketing initiatives, including advocacy, education-led programs, sampling, and brand activation efforts, in alignment with Store Brands objectives.
* Partner cross-functionally with Brand and Marketing teams to ensure initiatives are activated effectively across intended channels, including both digital and non-digital touchpoints.
* Coordinate key execution elements, including assets, messaging, and timing, to ensure consistency, accuracy, and readiness across initiatives.
* Track participation, engagement, and key performance indicators; compile results and summarize…