Manager, Digital Content & Brand Activation; Store Brands

Position Summary

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

• Own end-to-end execution and optimization of Store Brands digital content across eCommerce and marketplace platforms, including updates, audits, accuracy checks, and issue resolution.
• Ensure digital content meets quality, accuracy, compliance, and readiness standards to support product launches, promotions, and ongoing performance.
• Execute digital initiatives across search, enhanced content, merchandising, and promotions in alignment with defined strategy and priorities.
• Partner cross‑functionally with Digital, Merchandising, Marketing, and Technology teams to support content readiness, merchandising execution, and promotional setup.
• Manage and execute digital content workflows across systems (e.g., Syndigo, STIBO, AEM, Palantir, IMDASH), ensuring timely, accurate, and consistent delivery.
• Monitor key performance indicators, including content accuracy, exception reporting, workflow adherence, search visibility, and digital sales performance; identify issues and elevate opportunities for improvement.
• Analyze performance trends to identify risks and opportunities, translating insights into clear, actionable optimization recommendations.
• Prepare recurring performance reporting and dashboard inputs to support ongoing visibility and decision‑making.
• Support and execute test‑and‑learn initiatives, including pilot execution, coordination of test/control groups, results tracking, and post‑test readouts.
• Drive continuous improvement through workflow optimization, automation, and standardization to enhance efficiency and scalability.
• Maintain operational documentation, playbooks, and execution standards to enable consistent, repeatable, and scalable digital performance.

• Support execution of priority growth marketing initiatives, including advocacy, education‑led programs, sampling, and brand activation efforts, in alignment with Store Brands objectives.
• Partner cross‑functionally with Brand and Marketing teams to ensure initiatives are activated effectively across intended channels, including both digital and non‑digital touchpoints.
• Coordinate key execution elements, including assets, messaging, and timing, to ensure consistency, accuracy, and readiness across initiatives.
• Track participation, engagement, and key performance indicators; compile results and summarize insights and learnings.
• Apply learnings to inform future activation efforts and support continuous improvement across marketing initiatives.

• Bachelor’s degree or equivalent professional experience in Marketing, Digital Marketing, Communications, or a related field.
• Hands‑on experience managing content workflows within PIM/DAM/CMS platforms such as Syndigo, STIBO, AEM, or similar systems.
• Demonstrated ability to manage multiple work streams simultaneously while maintaining strong accuracy, organization, and attention to detail.
• Analytical capability with experience supporting performance reporting, dashboards, and structured business reviews, including working with large data sets.
• Ability to synthesize data into clear, concise, and actionable summaries, highlighting insights, risks, and opportunities.
• Proficient in building executive‑ready decks and visual summaries (PowerPoint/Slides), clearly communicating performance results, insights, and next‑step recommendations to cross‑functional and leadership audiences.
• Strong communication and collaboration skills, with the ability to work effectively across cross‑functional teams.
• Ability to operate independently within defined strategic frameworks, escalating risks and opportunities appropriately.
• Demonstrated ability to lead end‑to‑end…