Executive Director, Partner Marketing Strategy - Health

Position: Executive Director, Partner Marketing Strategy - Health100
We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Position Summary:

Health
100 is an AI-powered healthcare engagement platform built to reduce complexity and improve outcomes across the healthcare ecosystem. As an independent subsidiary of CVS Health, Health
100 operates as a technology platform company designed to scale across partners and enterprise clients.

We are seeking an Executive Director, Partner Growth & Marketing to build and lead the partner growth engine for Health
100. This role is responsible for defining and scaling the B2B narrative, demand generation, pipeline development, and sales enablement approach that drives partner adoption and commercial outcomes.

This is a foundational leadership role reporting into the Head of Marketing for Health
100. It requires a builder-operator who can define strategy, build the team and systems, and drive measurable pipeline and adoption outcomes in a fast-moving environment.

The Role in Context This role is responsible for building and scaling the partner growth engine for Health
100 as part of the broader platform marketing system. It will define how the platform is positioned, sold, and adopted across priority partner audiences, including employers and commercial clients, health plans and PBMs, pharmacies, pharma and life sciences companies, and digital health partners. The role operates in a startup-like environment and requires flexibility, resilience, and resourcefulness.

Key Responsibilities:

Own and lead the end-to-end partner growth strategy and execution, driving demand generation, pipeline development, and partner adoption

Define and evolve the Health
100 B2B narrative and value proposition across priority partner audiences

Develop audience-specific positioning, go-to-market plans, and sales enablement materials for priority partner segments, including employers, health plans and PBMs, pharmacies, pharma and life sciences companies, and digital health partners

Build and scale demand generation and pipeline acceleration programs in partnership with Sales and Commercial Teams Own and scale the sales enablement system, including messaging, tools, and materials that support deal progression

Build and continuously optimize a scalable partner growth engine using performance data and insights

Develop high-quality, executive-ready and sales-facing materials, including presentations and strategic narratives

Build and scale the partner marketing function, including team, operating model, and core capabilities

Serve as the primary connection point between Product, Marketing, and Commercial teams

Define and own success metrics tied to pipeline, deal progression, and partner adoption

Operate as a hands-on leader, contributing directly to strategy and content creation

What Success Looks Like Health
100 has a clear, differentiated partner value proposition across all audiences

Marketing efforts drive measurable improvements in pipeline, deal progression, and partner adoption

Sales teams are confident and well-enabled with consistent, high-quality materials

Partner marketing efforts are coordinated, effective, and scalable

The partner growth function is built to support long-term commercial success

Required Qualifications:

12+ years of experience in B2B, product, or technology marketing, with a focus on enterprise or platform offerings

Demonstrated experience building and scaling marketing teams, functions, and go-to-market models

Proven ability to develop positioning, drive demand generation, and support sales enablement

Strong commercial mindset with experience influencing pipeline and revenue outcomes

Exceptional ability to create clear, high-quality presentations and sales materials

Experience managing outside agency partners and cross-functional marketing relationships.

Comfort operating in fast-moving, ambiguous, build-mode environments

Proven ability to operate as a player-coach with a hands-on, resourceful approach

Preferred Qualifications:

Experience operating within complex, regulated, or highly matrixed environments, ideally while building or scaling net-new capabilities

Education:

Bachelor's degree in business, Marketing, or related field, or equivalent (High School Diploma and 4 years of experience) required

Pay Range The typical pay range for this role is:$ - $This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or…