B2B Marketing Strategy Partner - Health

Position Summary

We are seeking a Marketing Strategy Partner to support Health
100's partner and B2B marketing efforts across key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners. This role is designed for a versatile, execution‑oriented marketer who can operate across demand generation, go‑to‑market execution, and sales enablement, helping translate strategy into high‑quality, effective execution that supports commercial outcomes.

The Marketing Strategy Partner will play a critical role in driving awareness, engagement, and lead generation and pipeline development through partner‑focused campaigns, while also ensuring Sales teams are equipped with the messaging, tools, and materials needed to effectively communicate Health
100's value. The role works closely with Product, Sales, Digital, and Enterprise stakeholders to ensure partner marketing efforts are aligned, coordinated, and optimized, serving as a key connector across teams and a day‑to‑day driver of execution and readiness.

• Support partner and B2B marketing strategy and execution
  Support the development and execution of partner‑focused go‑to‑market strategies across Health
  100's key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners.
• Drive demand generation and pipeline‑supporting marketing activities
  Help plan and execute campaigns and initiatives that generate awareness, drive lead generation, and support pipeline development in partnership with Sales and Commercial teams.
• Own sales enablement content and infrastructure
  Develop, organize, and maintain the Health
  100 sales enablement library, ensuring materials are current, accessible, and aligned to partner priorities and sales needs. Ensure field teams have the right tools, messaging, and content to effectively communicate value and support sales objectives.
• Develop partner‑focused messaging and materials
  Translate Health
  100 capabilities into clear, audience‑specific value propositions and supporting materials (e.g., decks, sell sheets, FAQs, case studies) that resonate across partner segments.
• Support launches and commercial readiness
  Partner cross‑functionally to ensure partner‑facing launches are well‑coordinated, with aligned messaging, materials, and timelines across Marketing, Product, and Sales.
• Act as a cross‑functional connector
  Work across Product, Sales, Digital, and Enterprise teams to align priorities, surface needs, and ensure marketing and enablement efforts are cohesive and effective.
• Incorporate commercial and field feedback to strengthen execution
  Gather and translate feedback from Sales and partner interactions to continuously improve messaging, materials, and go‑to‑market effectiveness.

• Health
  100's partner value proposition is clear, consistent, and effectively tailored across key audiences, supporting strong engagement and understanding.
• Demand generation and marketing initiatives contribute to measurable progress in lead generation, pipeline development, and commercial objectives.
• Sales teams are consistently equipped with high‑quality, up‑to‑date enablement materials and demonstrate confidence and consistency in partner conversations.
• The sales enablement library is well‑organized, actively maintained, and regularly used by field teams, with clear alignment to current priorities and messaging.
• Partner go‑to‑market efforts are well‑coordinated across teams, with aligned timelines, clear ownership, and consistent execution.
• Feedback from Sales and partner interactions is systematically incorporated, improving messaging, materials, and overall go‑to‑market effectiveness over time.

This role may be hybrid, 3 days per week in one of CVS's offices in:
Wellesley, MA;
Woonsocket, RI; or NYC. Full‑time Remote will also be considered.

• 5+ years of experience in marketing, product marketing, partner marketing, or strategy roles, with a track record of supporting go‑to‑market execution and influencing consumer or buyer behavior.
• 5+ years of experience driving or supporting demand generation,…