Director – Paid Search, Discovery & Performance

Position Summary

The Director of Paid Search, Discovery & Performance will lead search strategy and AI Discovery across Retail, Pharmacy, Health Services and emerging business units. The role ensures search investments drive measurable business outcomes, builds capabilities around a holistic search strategy, and orchestrates large-scale SEM & AI Advertising programs anchored in data and rigorous analytics.

• Develop and execute search leadership and AI Discovery strategy across all business units.
• Leverage data and analytics to drive tangible retail results, including incremental sales, prescriptions, vaccinations, clinic visits, and health services adoption.
• Orchestrate large‑scale SEM & AI advertising programs, managing and optimizing with advanced analytics.
• Utilize analytical thinking to extract insights from existing data sources and inform overall search strategy.
• Evaluate search marketing strategies to unlock new opportunities, identify trends, and communicate findings to marketing and executive partners.
• Design tests and hypotheses to uncover new growth areas and develop business cases to justify increased channel investment.
• Influence senior stakeholders and demonstrate the ongoing value of search campaigns.
• Collaborate with Omnichannel Marketing Strategy, Ecommerce, and other cross‑functional teams to pursue the broader digital growth agenda.
• Develop measurement plans for campaigns, ensuring accountability for every investment.
• Build relationships with business owners and marketing partners to provide strategic recommendations aligned with their goals.
• Serve as the executive subject‑matter expert on Search, AI Discovery, and emerging AI advertising platforms, advising vice presidents and senior enterprise leadership.
• Oversee collaborative strategy with the Director of SEO/AEO/GEO and the Executive Director of SD&P for program growth.
• Manage the Retailer Media Platform (CMX), enabling co‑op campaigns with vendor partners.
• Lead a cross‑functional team and maintain high productivity across diverse skill sets.

• 10+ years of search (SEM) analytics experience, combining brand and performance marketing.
• Proficiency with Google Ads, Adobe, Live Ramp, You Tube, and AI tools such as Agentix, Gemini, ChatGPT, OpenAI.
• Experience leading high‑performing cross‑functional teams on strategic growth initiatives that span SEM, SEO, content, and commerce optimization.
• Retail/e‑commerce expertise, including product‑centric search campaigns (PLAs, LIAs), data feeds, and retail media teams.
• Development of Generative Engine Optimization (GEO) ads strategies and testing of emerging AI advertising capabilities.
• Strong understanding of audience targeting, triggering, and measurement technology.
• Excellent organizational, problem‑solving, and communication skills with the ability to influence senior stakeholders.
• Advanced data analysis skills, including ROI modeling and business case development.
• Demonstrated track record of increasing traffic and conversion.

• Thought‑leader with curiosity across search advertising.
• Ability to collaborate with SEO, product, and content teams to maximize Total Search outcomes.
• Experience managing both paid and organic search programs for large enterprises.
• Collaborative mindset with internal and external constituencies.
• Familiarity with Media Mix Modeling and Multi‑Touch Attribution.
• Experience in the pharmaceutical industry or knowledge of relevant policies.
• Self‑starter, independent worker, and strong problem‑solver.
• Retail experience, especially with shopping campaigns and data feeds.
• MBA preferred; a bachelor’s degree or equivalent experience acceptable.

The typical pay range for this role is: $ - $, including potential bonuses, commissions, and equity awards.

Benefits include comprehensive medical, dental, vision coverage, paid time off, retirement savings options, and wellness programs.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.