Lead Director, Omnichannel Experiential Design

Lead Director, Omnichannel Experiential Design

We're building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Reporting to the Executive Creative Director, Experience Design, the Lead Director, Omnichannel Experiential Design will lead the creative vision and execution for programs that shape how customers experience the brand across physical, digital, and experiential environments. This role is responsible for developing compelling, insight-driven creative that strengthens brand presence, drives engagement, and orchestrates the seamless integration of digital and physical experiences.

This leader will bring a broad experience design capability and a strong point of view on how brand, environment, communication, content, and technology come together to create meaningful customer interactions. They will lead work spanning store formats, signage systems, display, dynamic digital content, activations, events, sponsor ships, and other customer-facing experiences that bridge retail and non-retail touchpoints.

The ideal candidate is a proven senior creative leader with strong conceptual range, high standards for craft, and deep experience translating strategy into omnichannel experiential design solutions. This person should bring expertise across brand experience, retail communications, environmental graphic design, shopper marketing, way finding, visual merchandising, digital content, and emerging tools and technologies. They must demonstrate a passion for human-centered design and for solving complex business challenges through compelling, effective creative.

This is a leadership position that requires inspiring internal creative teams while partnering closely with cross-functional teams and external partners. The ability to impact and influence key stakeholders is critical. The Lead Director, Omnichannel Experiential Design will be responsible for ensuring that the brand is being represented properly and consistently across all touchpoints, while delivering against customer, brand, and business goals.

This role is eligible for remote or hybrid work within the Eastern or Central time zones. The successful candidate should be prepared to travel approximately 1-2 times per quarter, primarily to Rhode Island offices and pilot locations. As a Director-level leader, additional travel may be required as needed to support business priorities, strategic initiatives, and cross-functional partnerships.

Responsibilities include but are not limited to:

• Lead the development of breakthrough creative concepts that connect customer experience strategy, shopper insights, and business objectives across a broad portfolio of omnichannel experiential projects
• Shape and oversee experience design solutions across store formats, signage, display, digital screens, events, sponsor ships, and other brand experiences
• Orchestrate the seamless integration of physical and digital touchpoints to create cohesive, connected customer experiences
• Lead successful delivery of environmental communications, dynamic digital content, print collateral, and experiential elements that drive engagement, loyalty, and action
• Oversee the end-to-end creative process from concept to execution, maintaining high standards for craft, consistency, and effectiveness, while balancing operational, budget, timeline, and production constraints
• Present creative concepts and rationale clearly to senior stakeholders, building alignment and confidence across functions
• Guide and mentor a team of designers, writers, and creative leads, fostering a culture of collaboration, innovation, and accountability
• Cultivate trusted partnerships with peers, internal team members, cross functional business teams and external partners.
• Maintain a strong understanding of retail trends, consumer behavior, experiential…