Regional Marketing Coordinator

Connections Physical Therapy is a family-owned practice with multiple locations dedicated to providing personalized, one-on-one physical therapy care. Our focus is on fostering meaningful patient connections and delivering exceptional outcomes in a supportive, collaborative environment.

We are seeking a dynamic and detail-oriented Regional Marketing Coordinator to lead our marketing initiatives across multiple locations. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies, with a passion for driving brand awareness and engagement. As the Regional Marketing Coordinator, you will develop and execute comprehensive marketing plans, oversee campaigns, and analyze performance metrics to optimize outreach efforts.

• Assist in the execution of regional outreach strategies designed to expand referral sources, partnerships, and community awareness.
• Support the development and maintenance of relationships with local hospitals, physician offices, senior living communities, and community organizations.
• Participate in supervised site visits to medical offices and referral partners to educate stakeholders on Connections Physical Therapy’s locations, services, and care model.
• Represent Connections Physical Therapy at health fairs, athletic events, professional conferences, and community programs.
• Support recruitment initiatives by assisting with college fairs, university exhibits, and career outreach events.
• Assist in the creation, preparation, and distribution of promotional materials and digital marketing content.
• Support the execution and monitoring of targeted marketing campaigns across print, social media, and online platforms.
• Maintain accurate records of outreach activities, referral data, partnerships, and engagement efforts.
• Assist with the coordination and execution of community, employee, and referral partner events, including Lunch & Learns, celebrations, and seasonal initiatives.
• Participate in quarterly regional meetings and assigned leadership meetings as required.
• Provide feedback, observations, and performance insights to support continuous improvement of outreach efforts.
• Support and maintain the company’s social media and online presence with a focus on local community engagement and healthcare promotion.
• Travel regularly throughout assigned territories to support outreach and relationship development.

• Knowledge of healthcare marketing and referral development principles preferred
• Proficiency in website management platforms, social media tools, and content management systems
• Basic understanding of SEO, email marketing, and digital advertising
  
  Strong written and visual communication skills
• Proficiency in Microsoft Office, Google Workspace, and design platforms such as Canva or Adobe preferred
• Strong organizational and time management skills
• Ability to analyze basic marketing data and campaign performance
• Familiarity with CRM systems and outreach tracking tools preferred
• Understanding of HIPAA and healthcare privacy standards
• Ability to manage multiple projects and deadlines effectively