Director of Enrollment Management Signature Events

Position Overview

Reporting to the Senior Associate Vice President for Enrollment Management & Dean of Undergraduate Admission, the Director of Enrollment Management Signature Events & Visitor Services is a senior leadership role responsible for the strategic development and execution of Merrimack College’s recruitment and yield event portfolio and campus visitor experience programs. The position plays a critical role in shaping the impressions that drive enrollment outcomes, ensuring that every event and every campus visit reflects the College’s commitment to academic excellence and community.

The Director holds strategic ownership of two interconnected functions. On the Signature Events side, they lead the vision, planning, and execution of a comprehensive portfolio of recruitment and yield events, including Open Houses, Admitted Student Days, Counselor Events, and early engagement programming designed to introduce prospective sophomores and juniors to Merrimack. On the Visitor Services side, they oversee daily campus visit operations and the Ambassador program, managing an experience that welcomes thousands of prospective students and families to campus each year.

Across both functions, the Director manages budgets, vendor relationships, and marketing alignment. The Director leverages technology, including Slate CRM and evolving event platforms, to drive data‑informed decision‑making.

The Director serves as a key collaborative partner to senior leadership and colleagues across Admission, Marketing, Alumni Relations, Athletics, Academics, Student Life, and more. The Director is also responsible for building, mentoring, and developing a high‑performing team of four full‑time staff.

The ideal candidate is a creative, innovative, results‑driven events and visitor experience leader.

• Provide direct supervision and coaching to professional and student staff, including goal setting, performance management, and professional development. Foster a positive and inclusive team culture that encourages collaboration, innovation, and accountability.
• Develop and implement long‑term strategies for Signature Events and Visitor Services, centered around best practices and opportunities for innovation across both functions.
• Design, plan, and oversee the execution of all Signature events, including Open Houses, Admitted Student Days, Counselor events, and Yield Events.
• Oversee the daily operations of the campus visit experience, ensuring a consistent, high‑quality, welcoming environment for thousands of prospective students and families each year. Lead the recruitment, training, and development of the Ambassador program.
• Design and implement engagement opportunities for high‑school sophomores and juniors, such as preview days, academic showcases, or early outreach events.
• Develop and oversee internal and external communication strategies related to event and visitor experience delivery.
• Partner with the Marketing team to build targeted campaigns that drive awareness, registration, and attendance.
• Create and present comprehensive post‑event reports to senior leadership, outlining successes, challenges, and actionable insights.
• Engage community partners in event delivery and execution. Cultivate partnerships with faculty and deans.
• Oversee and manage internal and external vendor relations pertaining to events, including service contracts, invoices, and payment.
• Oversee the development, inventory, and distribution of event‑related marketing materials and branded merchandise.
• Develop and manage an annual budget for all Signature Events, ensuring financial targets are met.
• Manage post‑event surveys, analyze data, and identify improvement opportunities.
• Push for continuous innovation by researching and incorporating new technologies and trends.
• Represent Merrimack College at relevant industry conferences and forums.
• Perform other related duties as assigned.
• Willingness to work evenings and weekends as required.

• Demonstrated ability to design and execute high‑quality, innovative event programming at scale, across in‑person and virtual formats.
• Proficiency in using data and reporting tools…