Senior Manager, Professional Engagement Marketer - Foundational Therapeutics Platform

About the Role

This role leads professional engagement for designated franchise(s) within Takeda’s Foundational Therapeutics Platform business unit. The individual partners with brand lead and cross‑functional teams of the franchise(s) they support to develop and execute marketing plans that achieve key business objectives on time and within budget, helping Takeda better serve patients. The role is responsible for developing and implementing professional engagement strategies and execution within the therapeutic area, including identification, development and engagement with key opinion leaders (KOL) and community treaters, advisory board or consulting engagement planning and execution, HCP peer‑to‑peer content development, HCP speaker management and training, and overseeing execution of peer‑to‑peer education initiatives.

This position is currently classified as “remote” in accordance with Takeda’s Remote Work policy.

• Identify, develop, and engage key opinion leaders (KOL) and community treaters, and plan and execute advisory boards or consulting engagements, HCP peer‑to‑peer content development, and HCP speaker management and training while overseeing P2P education initiatives.
• Develop and implement professional engagement strategies and execution within the therapeutic area.
• Develop and execute the annual professional engagement plan, including thought leader identification, development and engagement in partnership with the franchise cross‑functional team.
• Partner with brand or provider marketing lead to develop peer‑to‑peer content that aligns with brand messaging and the franchise strategy and strategic imperatives for the target audience.
• Identify market trends and stakeholder insights on disease state and brand to inform brand and franchise strategic choices and investment planning.
• Gain concept approval, recruit, develop content/discussion guides, and execute advisory boards and consultant meetings to gather insights that inform brand strategies and tactics.
• Provide speaker bureau program recommendations for the franchise and, if applicable, manage the bureau in accordance with all policies.
• Manage and execute symposia or product theatres at regional and national congresses.
• Manage the KOL engagement platform to track engagements, organize insights, and ensure Takeda’s team presents as a unified company with enterprise alignment when meeting with customers.
• Manage budget and measure performance of programs and tactics, reporting back to the franchise on an ongoing basis.
• Provide annual budget forecast recommendations for initiatives, open purchase orders and track spend against forecast, perform all monthly accruals and invoicing, and update forecast as appropriate for financial planning cycles, identifying any tradeoffs.
• Track initiatives against the annual plan commitments and define and measure KPIs to shape strategic direction and optimize spend.
• Consult with legal, regulatory, and ethics & compliance to ensure all activities comply with policies and regulations.
• Act as the project owner of promotional tactics, working within the internal review process on a consultative basis to seek input on concepts and required approvals for marketing strategies and tactics.
• Manage external agencies and consultants/contractors, holding them accountable to agreed standards and contract expectations.
• Serve as the back‑up for team members as needed and as the direct manager when requested.

Requires approximately 25–40% travel. Willingness to travel to various internal and external meetings and conferences, including overnight stays ranging from one to several nights. Some weekend and/or international travel may be required. Travel to the Cambridge, MA office is required at least once every two months.

• Bachelor’s degree required, with a focus in Biology, Marketing, Strategy, and/or Business Administration preferred.
• Advanced degree (MBA, MA/MS, PharmD, etc.) highly preferred.
• Seven years of progressively responsible marketing, pharmaceutical sales, or healthcare system/provider experience, or related experience within the…