Senior Director, Marketing – Strategy, Product Development

Responsibilities

• Lead long‑term portfolio strategy, identifying growth opportunities, emerging technologies, and competitive dynamics.
• Drive upstream marketing activities including market assessment, voice‑of‑customer insights, and unmet clinical need identification.
• Define product concepts, value propositions, and target product profiles to guide product development programs.
• Partner with R&D leadership to shape and prioritize the innovation pipeline and ensure alignment with strategic priorities.
• Lead development of business cases, financial models, and strategic recommendations for new product investments.
• Provide strategic oversight for product development programs from concept through development phases.
• Collaborate with downstream marketing and commercialization teams to ensure successful transition from development to launch planning.
• Present portfolio strategy, innovation initiatives, and program updates to senior leadership.
• Build and develop a high‑performing upstream marketing team and foster a culture of innovation and customer focus.

• Requires a Bachelor’s degree and minimum of 15 years of relevant experience with 10+ years of managerial experience (people or program), or an advanced degree with a minimum 13 years of prior relevant experience and a minimum of 10 years of managerial experience (people or program).
• MBA or advanced degree.
• Experience leading upstream marketing or innovation programs within medical technology.
• Demonstrated success developing product strategies and guiding products through development processes.
• Strong understanding of healthcare markets, clinical environments, and regulatory considerations.
• Ability to travel as necessary to conduct business, attend meetings and conferences.
• Experience working in highly matrixed, global organizations.
• Strong strategic thinking, financial acumen, and executive communication skills.