Director, Global Marketing Operations

Candela Corporation is a leading global aesthetic device company with a comprehensive product portfolio and a global distribution footprint. We are the market leader in the development, manufacturing, and distribution of medical and aesthetic laser and light-based technologies. The Company’s technology enables physicians to provide advanced solutions for a broad range of medical‑aesthetic application including hair removal, wrinkle reduction, tattoo removal, improving the skin’s appearance through the treatment of benign vascular and pigmented lesions, and the treatment of acne, leg veins, scarring and other common indications.

Candela develops products for the global aesthetic market. These products begin as concepts developed by Candela’s world‑class team of scientists and engineers or as acquired or licensed technologies. These programs are supported by Candela’s global business unit, clinical, regulatory, and quality teams and are managed through our Product Development Process (PDP) and Quality Management System (QMS).

The Company’s headquarters are in Marlborough, Massachusetts, US, with an additional R&D facility in Yokneam, Israel and commercial locations across Asia Pacific, and Europe. Products are sold direct in 18 countries worldwide and through distributors in over 60 others and are supported by field sales, field service, clinical education and marketing organizations.

The Director, Global Marketing Operations, leads marketing operations, technology enablement, and the full spectrum of budgeting and planning cycles, project execution, and performance tracking. This role ensures the attainment of marketing objectives and delivery of key initiatives across the organization.

• Architect and maintain our marketing tech stack integration layer connecting Marketo → Salesforce → Mediafly, ensuring real‑time lead routing
• Own the Marketo instance: campaign architecture, scoring models, lifecycle management, and email deliverability
• Build self‑service reporting infrastructure that reduces ad‑hoc data requests (Salesforce dashboards, Power
  
  BI integration)
• Evaluate and implement new tools annually that demonstrably improve marketing velocity or attribution accuracy
• Own user administration, security roles, and data access protocols for all marketing systems, ensuring compliance with IT and HR policies.

• Design and instrument multi‑touch attribution model across 8+ channels to prove marketing’s contribution to Candela’s annual pipeline
• Own monthly/quarterly marketing performance reporting: CAC by channel, LTV:
  
  CAC ratios, velocity metrics, conversion rates by segment
• Partner with Sales Ops and Finance on lead‑to‑revenue reporting, opportunity attribution, and closed‑loop ROI analysis

• Own content architecture for global sales enablement: taxonomy, localization workflows, usage analytics, driving an increase in asset adoption
• Build and maintain a marketing campaign calendar with budget tracking, resource allocation, and dependency management
• Compliance & Privacy (e.g., GDPR, CCPA, FDA, CE, etc.) oversight into marketing activities

• Lead annual marketing planning: bottom‑up budgeting, headcount modeling, ROI targets by segment/region
• Translate CMO’s strategic priorities into executable operational plans with clear KPIs and resource requirements
• Partner with regional marketing leaders to ensure global process adoption, system alignment, and accurate localization of campaigns and reporting.
• Serve as the "voice of marketing" in cross‑functional ops meetings with Sales, Finance, and IT
• Encompass mentoring the marketing team on system use, creating training documentation, establishing best practices, and acting as the central hub for marketing process knowledge.
• Lead, mentor, and develop a high‑performing marketing operations team.
• Establish and evangelize best practices, create scalable SOPs, and foster a culture of data‑driven decision making.
• Systems thinker who sees the whole funnel, not just their…