Assistant Director of Advancement Communications

Location: Worcester, MA Category: Staff and Administrators Job Type: Full-time - Exempt Posted On: Thu Jun 4 2026

Clark University seeks a highly organized, proactive, and strategically minded communicator to join its University Advancement team. This role offers the opportunity to play a visible and meaningful part in shaping how alumni, parents, and supporters engage with the University and how those connections translate into philanthropic impact.

The Assistant Director of Advancement Communications leads the execution and continuous improvement of digital communications across email, social media, and web. Working collaboratively across Advancement, Marketing and Communications, and campus partners, this role drives audience engagement through thoughtful storytelling, targeted outreach, and data-informed strategy.

This is an ideal opportunity for a detail-oriented, forward-thinking professional who is energized by digital strategy, takes initiative, and is motivated to improve performance through testing, analysis, and creative problem-solving.

• Lead the development, execution, and optimization of email communications for events, fundraising appeals, and alumni engagement initiatives.
• Partner on high-impact campaigns such as Giving Tuesday, Spree for Clark, Cougar Challenge, and other strategic initiatives.
• Collaborate with campus partners to create targeted communications for segmented alumni audiences.
• Oversee email testing, quality assurance, and performance tracking to ensure accuracy and effectiveness.
• Analyze engagement metrics including open rates, click-through rates, and conversions, and translate insights into actionable improvements.
• Maintain and enhance email templates to support efficiency, accessibility, and brand consistency.

• Manage and grow Advancement's social media presence on Facebook and Instagram.
• Develop and execute content strategies that increase engagement, visibility, and audience participation.
• Create, schedule, and optimize content aligned with Advancement priorities and campaigns.
• Monitor performance metrics and continuously refine content strategy based on results.
• Highlight alumni and donor impact through storytelling that supports fundraising and engagement goals.
• Coordinate with Marketing and Communications to ensure alignment with University-wide social media standards.

• Lead A/B testing strategies for email and digital campaigns, including subject lines, content, segmentation, and send times.
• Analyze performance data across email, social media, and web channels to identify trends and inform strategy.
• Partner with data and CRM teams to refine audience targeting and personalization approaches.
• Develop and maintain reporting that tracks campaign performance and supports data-driven decision-making.
• Recommend and implement strategic improvements to increase engagement, participation, and conversion across Advancement initiatives.

• Maintain and enhance Advancement webpages within the University's CMS.
• Develop new pages and manage forms to support campaigns and events.
• Use web analytics and user behavior data to improve content performance and user experience.

• Coordinate communications timelines and support audience targeting in partnership with data teams.
• Provide editing and quality control to ensure communications meet high standards for accuracy and clarity.
• Ensure all content aligns with University branding, accessibility, and communication standards.
• Support key Advancement events, including occasional evenings and weekends.
• Maintain confidentiality of constituent and University information.
• Contribute to strategic planning and execution in partnership with the Director of Advancement Communications.

• Increased engagement across email and social media channels.
• Strong performance of digital campaigns supporting fundraising initiatives.
• Clear, consistent, and compelling storytelling that strengthens alumni and donor relationships.
• Efficient, well-executed…