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Marketing Measurement & Strategy Manager
Job in
Worcester, Worcester County, Massachusetts, 01609, USA
Listed on 2026-07-20
Listing for:
Jobtailor
Full Time
position Listed on 2026-07-20
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy
Job Description & How to Apply Below
- Lead the marketing measurement strategy, including KPIs, targets, and attribution
- Translate performance into clear insights, implications, and actions to drive growth
- Own executive-level storytelling, clearly communicating results, risks, opportunities
- Partner across functions to align priorities, metrics, and investments
- Lead cross-functional collaboration to strengthen marketing measurement
- Set standards for analytical rigor and ensure transparent, high-quality insights
- Define performance reporting and dashboards for executive decisions
- Build and lead a high-performing team
- Drive adoption of consistent measurement practices
- Demonstrated experience leading measurement strategies, KPI frameworks, and performance narratives for executive audiences
- Strong executive storytelling, presentation, and influencing skills
- Deep business and marketing acumen
- Commitment to data rigor, analytical integrity, and quality standards
- Bachelor’s degree MBA or other graduate degree strongly preferred
- Strong knowledge of banking and financial services industry, or experience with a financial services company
- Bachelor’s degree
- MBA
- graduate degree
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