Vice President of Marketing and Communications

Job Description

Job Type: Full-time

Pay: $150,000 - $160,000 per year, dependent on experience and education

Benefits: 457b plan and matching;
Medical coverage and 100% deductible coverage through HRA;
Dental coverage;
Vision coverage;
Life insurance;
Paid time off;
Parental leave;
Tuition Reimbursement;
Cell Phone Reimbursement; and Simplified Employee Pension plan.

Schedule: Monday to Friday

Work Location: Hybrid - home and Boston office, some travel to events within Massachusetts

MassCEC is seeking a Vice President of Marketing and Communications who will play a key role in conveying to the public the scope of MassCEC’s work and Massachusetts’ leadership in the clean energy, decarbonization, climate tech, and workforce spaces. The Vice President of Marketing and Communications is responsible for developing and implementing a proactive marketing and communications strategy to increase public awareness of clean energy adoption opportunities, Massachusetts’ competitive advantages relative to other states and regions for starting and scaling clean energy and climate tech companies, the role MassCEC plays in accelerating growth in the clean energy and climate tech cluster, and other key marketing messages relative to MassCEC’s mission.

The Vice President will report to MassCEC’s Chief of Staff and will manage the Marketing and Communications team.

The Vice President of Marketing and Communications will be a trusted advisor to the Executive Team on all marketing and communications issues. They will be a seasoned professional, relied on for their acumen, instinct, and experience. The Vice President for Marketing and Communications will have a proven track record of successful execution of marketing and communications campaigns and a familiarity with managing communication strategies with multiple stakeholder audiences, particularly government and industry leaders.

• Develop and manage the Marketing and Communications Team and its annual budget;
• In collaboration with the CEO, Chief of Staff, other members of the senior team, and with input from the Marketing and Communications Team and in alignment with the communications plan at the Executive Office of Energy and Environmental Affairs, develop and deploy a full-scope marketing and communications strategy with objective, measurable goals and proactive and responsive strategies designed to increase the presence of MassCEC’s brand and programs, to raise the profile of Massachusetts’ clean energy and climate tech sector, and ultimately to contribute to the achievement of our state’s climate goals;
• Develop, lead, and deliver integrated internal communications and engagement campaigns to drive ongoing awareness and education of the organization’s strategic priorities, programs and initiatives;
• Ensure MassCEC and state government are using the latest and most persuasive messaging around individual climate action as the state seeks to encourage residents to adopt decarbonizing technologies, such as heat pumps, electric vehicles, and solar;
• Support Marketing staff in using cutting edge digital marketing strategies that boost MassCEC’s CEO and persuade key target audiences via social media and multi-channel advertising;
• Ensure alignment with state and national marketing efforts for decarbonization, including Mass Save and programs affiliated with the Inflation Reduction Act;
• Implement strategies to raise awareness about MassCEC’s programs and services to key audiences, including municipalities, climate tech and offshore wind industries, and traditional and industry press;
• Develop a strategy for events that showcase MassCEC and oversee implementation of earned media events, ensuring that all staff members that have a role in event execution are aligned and that events run seamlessly;
• Ensure MassCEC social media integrates latest social media best practices, including short form video content that highlights MassCEC programming and impact;
• Oversee the hiring and management of relevant marketing and communications consultants;
• Set up processes to ensure coordination between program staff, Executive Office of Energy and Environmental affairs and other state…