Product Marketing Manager

Location

Greater Westborough, MA (Hybrid - 2 days/week in office)

We are seeking a strategic and execution-focuse d Product Marketing Manag er to drive the commercialization and lifecycle management of innovative medical capital equipment solutions. This individual will play a key role in developing go-to-market strategies, leading new product launches, supporting commercial teams, and delivering data-driven insights that influence business decisions. The ideal candidate combines strong strategic thinking with a hands‑on approach to execution, thrives in a cross‑functional environment, and has a proven ability to influence stakeholders across marketing, sales, product development, clinical, and executive leadership.

• Develop and execute comprehensive product marketing strategies that drive market adoption and revenue growth
• Lead cross-functional commercialization efforts for new product launches, ensuring alignment across product management, sales, clinical, operations, and executive leadership
• Create positioning, messaging, value propositions, and competitive differentiation for capital equipment solutions
• Partner closely with sales leadership to develop commercial strategies, launch plans, and customer engagement initiatives
• Analyze market trends, competitive intelligence, customer feedback, and sales performance to identify growth opportunities and optimize business strategies
• Build pricing models and forecasting tools to support business planning and commercial decision-making
• Develop and maintain sales dashboards and key performance metrics, translating data into actionable recommendations
• Monitor product performance throughout the product lifecycle and recommend enhancements based on market insights
• Create sales enablement materials including presentations, competitive tools, training content, and marketing collateral
• Build trusted partnerships across internal departments by effectively influencing without direct authority and aligning teams around common business objectives
• Support product planning by leveraging customer insights, market dynamics, and commercial performance data

Required

• Bachelor's degree in Marketing, Business, Life Sciences, or related field
• Minimum of 5 years of product marketing exper ience within the medical device industry
• Minimum of 5 years of experience marketing capital equip ment
• Demonstrated success leading new product lau nches from strategy through commercial execution
• Strong analytical skills with experience in:
  Sales forecasting, Pricing analysis, Market analysis, Business performance reporting, Dashboard development and KPI tracking
• Experience interpreting complex datasets and translating insights into strategic recommendations.
• Proven ability to influence and build credibility with cross-functional stakeholders at all organizational levels.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Excellent written, verbal, and presentation communication skills.

Preferred

• MBA or advanced business degree.
• Experience supporting global product launches.
• Experience working within highly regulated healthcare or medical technology environments.
• Familiarity with CRM, business intelligence, and data visualization tools (Salesforce, Power BI, Tableau, or similar)

The successful candidate will be:

• Strategic yet highly execution-oriented.
• Comfortable working with both qualitative and quantitative data.
• Naturally collaborative and able to build trust across diverse teams.
• Customer-focused with a strong commercial mindset.
• Curious, analytical, and proactive in identifying opportunities.
• Organized, adaptable, and capable of managing multiple initiatives in a fast-paced environment.

Hybrid position requiring two days per week onsite in the Greater Westborough, Massachusetts area.

• Occasional domestic travel for customer visits, conferences, sales meetings, and product launches.