Marketing Director

POSITION SUMMARY

The Marketing Director is responsible for planning and end-to-end execution of marketing, advertising and promotional campaigns. This position ensures that marketing efforts align to the following business objectives (1) increasing sales, (2) lead generation, (3) improving organic product and SEO ranking (4) driving brand awareness and engagement (5) increased website and Amazon store traffic.

This position works closely with their supervisor and Director of Finance to oversees paid social strategies, budget allocation, and campaign performance across Meta platforms (Facebook, Instagram, You Tube) with the primary goal to drive scalable revenue, maximize return on ad spend (ROAS), and align ad operations with broader business objectives.

This position must have core competence in be the Hub Spot Administrator.

excellent planning, the ability to architect, develop, oversee and ensure excellent project management a strategic 12-month campaign calendar mapping out all your promotions, content, and advertising efforts that is synchronized various channels (social media, email, and paid ads) so they align with major business goals, seasonal events, and specific product launches.

The Marketing Manager must demonstrate competence in Amazon Vendor Central with a focus on driving profitable sales growth, managing advertising budgets, optimizing the digital shelf (A+ Content), and negotiating term, such as Co-Op fees and margin, with Amazon Vendor Managers.

This is an onsite position. There is no option for remote or hybrid work.

Plans, designs, implement and project manages marketing campaign strategy

• Responsible for implementation of a high-performing marketing strategy to improve business performance across on and offline channels
• Works closely with sales, publishing, program and business development to set strategy, design and implement proactive, goal driven marketing campaigns.
• Develops engaging marketing campaigns that are relevant and relatable to the target audience to love and choose our programs, products and services first.
• Develops, monitors and adjusts as needed annual and on-going marketing campaigns,
• Collaborates with Director of Finance to establish a marketing campaign budget. Manages and distributes funds across channels like digital, social, print, and paid ads
• Ensures that marketing campaigns have a unique identity and that they are developed with the intention to achieve or exceed the campaign goals.
• Research target demographics and market trends to shape messaging.
• Ensures every campaign touchpoint matches the core brand identity
• Chooses the right platforms (SEO, email, events, PR) for the product and target market.
• Provides direction for a departmental culture that is nimble and flexible (growth mindset) so as to quickly adapt and improve strategies and activities based upon quality data and feedback.
• Leads the production of high-quality catalogues and other print and digital sales materials. Responsible for the collaboration needed to ensure the editorial and design direction for all Marketing materials are accurate, consistent and internally vetted prior to release.
• Responsible for and oversees regular marketing research and measuring the success of a campaign with an emphasis on analysis, insight, and recommended action.
• Conducts ongoing evaluation of the effectiveness of campaigns and sets expectations improvement changes based upon data analysis and feedback.
• Ensures that marketing plans and activities are understood as an investment and each plan has a clearly identified expected return on the investment
• Regularly reports on campaigns results with ROI insights.

• Oversees the curation and management of marketing assets.
• Designs and oversees a system and process to store, organize, approve, distribute, track, optimize and share marketing and promotional content and files (i.e. logos, photos, videos, and templates) through an asset’s entire lifecycle.
• Ensures all users knows how the MAM system works and use it to keep brand styles correct and do not use old or wrong files.
• Defines metadata schemes, file naming rules, and folder and file structures and naming convention.
• Enforces brand guidelines and quality controls across all media.
• Oversees user permissions, security controls, and platform access tiers.
• Developing and leading a multidisciplinary team to achieve strategic goals and deliver a measurable result
• Creating best practices and using insights to develop and implement marketing plans across the business
• Responsible for ensuring all print and digital marketing materials are branded appropriately and free of grammatical errors, easy to read and process, well-designed and presented with integrity and consistency.

• Understands and teach others to us AI to automate bidding, target high-intent audiences, and scale creative asset generation.
• Skilled in tools like Google Ads Performance Max and in automating…