Marketing Specialist; Hybrid, Worcester, MA

Marketing Specialist;
Hybrid, Worcester, MA

As a Marketing Specialist, you will turn Saint-Gobain Abrasives’ product strategies into integrated marketing programs that build contractor engagement, increase product awareness, and support business growth. Reporting to the Manager, Channel Marketing, you will connect Product Marketing, Sales, Central Marketing, Digital Marketing, creative agencies, and external partners to bring campaigns, events, product launches, and strategic initiatives to life. This is an opportunity to combine creative thinking with strong project execution while contributing to customer‑focused marketing programs across the United States and Canada

Key responsibilities

• Coordinate and execute integrated marketing campaigns supporting product launches, promotions, and strategic business initiatives.
• Partner with Product Marketing, Sales, Central Marketing, Digital Marketing, creative agencies, and other stakeholders to develop messaging, creative assets, and campaign materials.
• Create and manage project briefs, timelines, approvals, and deliverables from initial concept through execution.
• Plan and support industry trade shows, distributor events, customer‑engagement programs, and promotional activities.
• Coordinate event logistics, displays, marketing materials, promotional assets, vendors, and customer‑experience details.
• Develop and distribute sales tools, presentations, marketing collateral, and customer‑facing resources.
• Maintain accurate, current, organized, and accessible marketing content within digital asset management or content‑management systems.
• Monitor campaign and event effectiveness, identify opportunities for improvement, and recommend enhancements for future programs.
• Support competitive research, product‑marketing projects, business‑critical initiatives, and day‑to‑day program coordination.
• Use approved AI‑powered tools, when appropriate, to improve marketing efficiency, accelerate content development, and identify optimization opportunities

At Saint-Gobain, our employees take pride in belonging to an organization whose culture is built on Trust, Empowerment, and Collaboration. Our company encourages diversity and inclusion in all its forms, while our products help make the world a more beautiful, safer, and sustainable home. As a worldwide leader in light and sustainable construction, Saint-Gobain designs, manufactures, and distributes materials and services for the construction and industrial markets.

Our solutions are developed through continuous innovation and provide sustainability and performance. Our commitment is guided by our purpose,“Making the World a Better Home.”

A bachelor’s degree in Marketing, Communications, Business, or a related field. Three to five years of experience in marketing, marketing communications, product marketing, campaign management, or a related role.

Experience coordinating integrated campaigns, product launches, promotions, or strategic marketing initiatives.

Experience collaborating with creative agencies, vendors, cross‑functional teams, and external partners.

Experience supporting events, trade shows, or customer‑engagement activities. Strong project‑management and organizational skills, with the ability to manage multiple priorities and meet deadlines.

Strong written and verbal communication skills with excellent attention to detail and follow‑through.

The ability to build effective relationships and influence outcomes without direct authority. Strong analytical thinking, problem‑solving, and adaptability in a fast‑paced, cross‑functional environment.

A proactive, collaborative approach and a commitment to delivering high‑quality work. The ability to…