Associate Vice President Communications, Marketing and Campaign Director

Merrimack College is a selective, private college in a beautiful,residential setting — just minutes from Boston,Massachusetts.

The Associate Vice President for Advancement Communications, Marketing and Campaign Director provides senior-level leadership for Merrimack College’sadvancement communications and marketing strategy and serves as director of the College’s comprehensive fundraising campaign,Together We Rise.

Reporting to the Senior Vice President for Institutional Advancement and Chief Advancement Officer (CAO), the Associate Vice President is a leader on the Institutional Advancement leadership team and works closely with the Senior Vice President and CAO and Advancement leadership to establish campaign strategy,communications priorities, messaging and integrated engagement plans that advance fundraising, alumni engagement, donor relations and campaign Objectives.

The Associate Vice President is responsible for translating

Merrimack’s strategic priorities, i nstitutional progress and philanthropic aspirations into compelling communications that engage alumni, donors, parents, prospects and other key audiences.

The position leads the development of campaign narratives, donorand alumni stories, impact communications and marketing initiatives designed to deepen engagement and inspire philanthropicinvestment.

Advancement-generated content will also serve as an importantsource of stories, messages and proof points for Merrimack’sbroader institutional communications and marketing efforts.

• Serve as director of Merrimack College’s comprehensive fundraising campaign, Together We Rise.
• Lead campaign planning, organization, implementation,communications, marketing and evaluation.
• Develop and maintain an integrated campaign plan, includingphases, timelines, milestones, audience strategies, communications priorities, responsibilities and accountability.
• Partner with the Senior Vice President for Institutional Advancement and CAO and Advancement leadership to establishcampaign priorities, goals and strategies.
• Develop and maintain the Together We Rise case for support,campaign narrative, key messages and communications strategy.
• Ensure campaign priorities are clearly articulated,compellingly presented and aligned with Merrimack’s strategic priorities and philanthropic aspirations.
• Lead communications and marketing supporting campaign launches,priorities, leadership gifts, milestones, celebrations and campaignconclusion.
• Maintain campaign visibility, momentum and a strong sense of progress throughout the life of Together We Rise.
• Partner with institutional communications and marketing colleagues to extend campaign stories and messages through broader
  
  College channels and audiences.

• Establish and lead an integrated Advancement communications and marketing strategy supporting fundraising, alumni engagement, donor relations, stewardship and Together We Rise.
• Translate Merrimack’s priorities, progress and philanthropicopportunities into compelling communications for alumni, donors,parents, prospects and other Advancement audiences.
• Establish editorial and content priorities based on Advancement and campaign objectives.
• Lead the development of stories featuring students, alumni,faculty, donors, research, career outcomes, athletics, mission and community impact through an Advancement and philanthropiclens.
• Lead and oversee major Advancement content, includingdonor-impact stories, alumni profiles, videos, digital features,newsletters, publications and the quarterly Merrimack Magazine.
• Maintain a coordinated Advancement editorial calendar and repository of approved stories, testimonials, data,…