Digital Marketing Account Manager & Strategist

The Digital Marketing Account Manager & Strategist is a client-facing, highly collaborative role responsible for managing a portfolio of school accounts and ensuring campaigns are planned, executed, optimized, and reported on effectively. You’ll serve as a trusted advisor to clients, keep projects moving smoothly internally, and play a key role in presenting strategy, results, and recommendations with confidence.

This position is ideal for someone who thrives in a fast-paced agency environment, is highly organized, enjoys building relationships, and can balance strategic thinking with hands‑on coordination and quality control.

• Represent EMG as a knowledgeable, responsive, and strategic digital marketing partner in the education space
• Serve as a primary point of contact for a group of EMG clients, alongside the account team
• Lead and participate in virtual and occasional in‑person client meetings
• Create and confidently deliver presentations to school stakeholders (strategy, campaign plans, monthly reporting, performance insights)
• Develop meeting agendas and materials, define meeting objectives, document next steps, and ensure follow‑through

• Support onboarding of new accounts, including kickoff documentation and media plans
  Coordinate delivery of digital marketing and advertising assets across internal team members and timelines
• Assist with setup and launch of campaigns across platforms (e.g., Google Ads, Meta, Linked In)
• Conduct quality assurance checks for campaigns (strategy alignment, creative, landing pages, targeting, UX, tracking) to ensure they meet client objectives
• Write, edit, and proof ad copy and landing page copy as needed
• Communicate wins, risks, and challenges promptly and professionally—internally and with clients
• Identify opportunities to bring additional value to clients through new ideas, testing, and expanded services

• Develop and present monthly performance reports with clear insights and recommendations
• Generate and review reporting dashboards (e.g., Google Analytics and Looker Studio) with clients
• Track client initiatives, seasonal enrollment cycles, and relevant K–12 marketing trends to inform strategy

• Collaborate closely with EMG’s internal team to keep work accurate, timely, and goal‑aligned
• Support marketing and business development activities as needed (presentations, conferences, trade shows)
• Other duties as assigned by leadership

• 5+ years experience in a professional, client‑facing role
• 2+ years experience in project management or advertising/campaign management in an agency setting, or equivalent experience in school admissions or marketing

• Self‑motivated, proactive team player who can manage multiple priorities while delivering excellent client service.
• Strong verbal and written communication skills
• Comfortable presenting to clients and leading meetings (virtual and in‑person)
• Familiarity with landing page/CMS tools (Hub Spot, Word Press, Unbounce, or similar)
• Familiarity with Google Analytics, Google Ads, and Google Tag Manager
• Experience with professional social platforms (Meta, Linked In, etc.)
• Working knowledge of SEO, paid search, and paid social best practices
• Organized, detail‑oriented, and able to work independently in a fast‑moving environment
• Ability to travel to the Worcester office, client locations, and conferences occasionally (typically less than 5 times per year)

This is a full‑time role with a salary commensurate with experience in the range of $70,000 – $90,000 annually. EMG supports remote, hybrid, or in‑office work from our Worcester, MA office.

• Office hours:
  Monday–Friday, 8:30am–5:00pm (with flexibility as needed)
• Holidays and generous PTO
• Short‑ and long‑term disability, life insurance
• 401(k) with company match
• Health, vision, and dental insurance
• Must be authorized to work in the U.S. without visa sponsorship