BDC Representative - Sales
Job in
Worcester, Worcester County, Massachusetts, 01606, USA
Listed on 2026-06-01
Listing for:
Harr Motor Group
Full Time
position Listed on 2026-06-01
Job specializations:
-
Sales
Inside Sales, Sales Development Rep/SDR, Sales Representative, Customer Success Mgr./ CSM
Job Description & How to Apply Below
New & Used Car Sales | Harr Motor Group
Worcester, MA | $19-$31/hr includes weekly bonus | $500 Sign-On Bonus
About the Role
Harr Toyota is one of the most recognized Toyota dealerships in Central Massachusetts, and our Business Development Center is the engine that drives showroom traffic. As a Sales BDR, you will be the first voice our customers hear - handling inbound and outbound leads, setting quality appointments, and delivering a customer experience that reflects the Toyota standard of excellence. This is a high-energy, phone-forward role with strong earning potential and real room to grow.
Why Work For Harr
- Competitive hourly base pay plus performance bonuses
- Paid training including Toyota product knowledge
- Clear path for growth within the BDC and across Harr Auto Group
- Supportive team environment with engaged leadership
- Health benefits and childcare reimbursement up to $100/week
- 2 weeks PTO after 90 days
Department:
Harr Toyota - Business Development Center (BDC)
Reports To:
BDC Manager
Schedule:
Full-time | Rotating schedule including some weekends
Compensation:
Hourly base + performance-based incentives
Location:
Worcester, MA
Key Responsibilities
- Handle inbound and outbound calls, texts, and emails for new and pre-owned Toyota sales leads promptly and professionally
- Convert leads into quality showroom appointments using proven BDC communication techniques
- Follow up with unsold, uncontacted, and unsatisfied leads according to BDC cadences
- Confirm appointments and conduct courtesy reminder calls to increase show rates
- Log all customer interactions and appointment outcomes accurately in the CRM (Drive Centric)
- Meet or exceed weekly and monthly KPIs including contact rate, appointment rate, and show rate
- Collaborate with Toyota sales consultants to ensure seamless lead handoffs and a smooth customer experience
- Stay informed on current Toyota models, incentives, and promotions to speak confidently with customers
- Participate in team meetings, BDC trainings, and ongoing performance coaching
- Strong verbal and written communication skills - confident and engaging on the phone
- Positive, competitive mindset with a drive to hit and exceed targets
- Ability to handle a high volume of leads in a fast-paced environment while maintaining attention to detail
- Prior BDC, call center, sales, or customer service experience preferred
- Automotive industry experience a plus but not required - we will train the right candidate
- Familiarity with CRM software is a plus (Drive Centric experience a bonus)
- Professional, reliable, and a strong team player
Harr Toyota has been serving the Worcester, MA community for decades as a trusted destination for new and pre-owned Toyota vehicles. As part of Harr Auto Group, we are committed to building a team that reflects our community and delivers an outstanding experience to every customer who walks through our doors.
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