Education & Events Manager, Drybar & Curlsmith

Education & Events Manager – Drybar & Curlsmith
• Sales – Beauty
• 100% Remote, Locations: MA, NY, NJ, TX, CA, IL

• Develop and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities.
• Create and manage a variety of training content, including videos, digital learning tools, printed materials, and live training guides.
• Develop and facilitate training materials for key accounts, covering brand stories, product knowledge, launch information, and selling strategies.
• Support new‑hire onboarding with brand education and in‑store activation training.
• Collaborate with Marketing and Retailer Education Management to create product knowledge content and training videos.
• Partner with Key Account Directors and Field Team to ensure tailored and flawless execution of education and events per location.
• Organize major account education events and corporate events, including FLC, Sephora, and brand events.
• Manage sample and promotional product distribution to the Sales and Education Specialist Team.
• Manage virtual and in‑person learning platforms, including registration, content delivery, and participant engagement.
• Ensure consistent messaging and impactful storytelling to raise brand equity through collaboration with marketing, global education, and creative teams.

• Plan and support key account events, including portal entry, collateral, GWP receipts, and execution.
• Coordinate logistics between field personnel and key accounts, including approvals, planning, and tool ordering.
• Develop collateral materials and ensure events are on‑trend, strategizing with sales/marketing/international teams on planning retail events to support sales growth and manage the programs in their entirety.
• Collaborate with other beauty divisions to support additional channels as needed.
• Curate retailer‑specific events that align with brand and consumer priorities, driving strong sales and achieving store‑level ROI.
• Foster and manage relationships with retail partners to develop a plan of action tailored to their event guidelines and key retail activations.
• Budget and manage event assets and collateral and ensure cost‑effective execution.
• Serve as the primary point of contact for event inquiries and educational program support.
• Ensure a high‑quality experience for all participants through excellent customer service and attention to detail.
• Track and report on KPIs related to education and events.
• Prepare post‑event and program evaluations to inform future improvements.
• Maintain accurate records and documentation for compliance and reporting purposes.
• Monitor competitive activity and share insights to inform strategic decisions.

• Hire, onboard, and train direct reports supporting Education and Events.

• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities.
• Proficiency in event management software and learning management systems (LMS).
• Ability to work independently and collaboratively in a fast‑paced environment.

• Bachelor’s Degree.
• 5+ years of experience in educational programming and/or event management.
• Strong understanding of the hair category and prestige beauty landscape.
• Experience with Ulta and Sephora required.
• Role requires reliable transportation to travel to various store locations; a valid driver’s license may be required depending on region.
• Authorized to work in the United States on a full‑time basis.

• Bilingual English/Spanish/French capabilities.
• Licensed and experienced Hairstylist/Cosmetologist.

Base pay range (California, Massachusetts, New Jersey, New York): $82,170 – $102,712 annually.

Benefits include:

• Salary + Bonus
• Healthcare, Dental, Vision
• Paid Holidays, Paid Parental Leave, 401(k) with company match
• Basic Life Insurance, Short Term Disability, Long Term Disability
• Paid Time Off, Paid Charitable (volunteer) Leave, and Educational Assistance

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915)225‑8000.