Sales Activation Associate

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in .Deutsch

Family Wine & Spirits is seeking a Sales Activation Associate, MA (SAA). This role is entry-level, hands-on role focused on supporting activation execution, learning the market, and building foundational sales and brand knowledge. This role works closely with Sales Activation and Regional team members to assist with on-premise market activity, brand standards execution, and customer engagement.

Responsibilities:

Activation & Execution Support:

Support the Sales Activation team with planning and execution of activations, marketing programs/promotions, and account initiatives through accurate execution at customer locations.

Assist with setting up, breaking down, and executing activation events in alignment with brand standards.

Ensure promotional material, displays, and sampling tools are properly used and maintained.

Flexibility to work non-traditional hours when required, including evenings and weekends.

Market Development & Learning:

Build foundational knowledge of brand portfolios product attributes and selling points through

Actively learn assigned markets, including key account types, local customer dynamics, and basic competitive landscape.

Gain experience in the market to recommend improvements to enhance activation effectiveness.

Observe and learn best practices from Sales Activation team members during in-market work.

Customer Interaction:

Represent the brand professionally at events and customer locations.

Engage consumers and customers to create positive brand experiences and drive trial.

Collect feedback from customers and share insights with the activation team Program & Team Support:

Assist with tracking activation activity through Horizon, materials usage, and basic reporting where required.

Track and report activation results, including progress toward market goals and KPIs

Qualifications:

Education or equivalent experience:
College degree preferred but not required; 1 year of experience preferred

Must be 21 years of age or older

Technical Savvy:
Computer literate and functional in Microsoft Office Objective oriented: focused, and assertive individual who needs little direction or supervisionA team player: able to work in an intense, fast-paced environment

Strong interpersonal and leadership skills: to develop key customer and staff relationships

Strong communication skills: ability to make compelling presentations

Mobility: A valid driver's license and ability to travel within an assigned territory is required

Location:

Live in or near Boston, MA Compliance:
Required to obtain a solicitor’s permit where necessary

What We Offer:

Competitive compensation

Career development opportunities

Medical, dental, vision and life insurance, PTO
401 (k) match

Product allowance to enjoy on DFWS products

Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children

Gym reimbursement

Employee Assistance Program We Value Diversity At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do.

We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.

About Deutsch Family Wine & Spirits Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits…