Strategic Advertising & Sponsorship Specialist

Job Title:

Strategic Advertising & Sponsorship Specialist

Organization:
Better Business Bureau of Central New England

Reports To:

Senior Director of Marketing & Communications

Position Type:
Full-Time, Non-Exempt

BBB’s mission is to be the leader in advancing marketplace trust. We do this by setting standards for ethics, integrity, and performance while fostering a diverse, inclusive, and equitable marketplace. BBB helps consumers identify trustworthy businesses and supports businesses committed to operating with honesty and transparency.

The Strategic Advertising & Sponsorship Specialist is responsible for growing BBB’s non-dues revenue through digital advertising and sponsorship sales. This role works directly with our pool of 2,200+ Accredited Businesses and community partners to develop customized advertising and sponsorship solutions that align with their business goals while leveraging BBB’s trusted brand and consumer audience. Advertising solutions may include web and search ads, TV ads, email marketing banners, billboards, program and event sponsor ships, and more.

This position combines consultative sales, digital marketing strategy, account management, and client success. The ideal candidate is proactive, relationship-driven, tech-savvy, and motivated by helping businesses grow through ethical and effective marketing opportunities.

Every member of our team supports sales and strategic goals for the BBB of Central New England by being well-informed, detail-oriented, and resourceful in our daily tasks. Every member of our team strives to exemplify our values and behaviors as a brand ambassador for the BBB of Central New England. Every member of our team is responsible for utilizing the skills, tools, and data available to provide exceptional customer service to the public and all BBB stakeholders.

• Develop and execute data-driven sales strategies to grow our advertising client base
• Lead strategic consultative calls with newly Accredited Businesses to understand their goals and challenges
• Prepare proposals, sponsorship decks, and advertising recommendations for prospective clients
• Design and present customized digital advertising solutions that deliver measurable results
• Utilize AI-powered tools for lead generation and client insights
• Manage the full sales cycle, from prospecting to closing and account management
• Maintain accurate sales activity, pipeline tracking, and client records within CRM systems
• Monitor campaign performance and optimize client results
• Collaborate with cross-functional teams to ensure client success and retention
• Support advertiser renewals and identify upsell opportunities
• Stay ahead of digital advertising trends and best practices
• Build long-term relationships with advertisers
• Attend BBB events and represent BBB at community events appropriately, as requested
• Meet or exceed monthly, quarterly, and annual advertising and sponsorship revenue goals.
• Maintain a robust pipeline of qualified prospects through outreach, networking, referrals, and relationship-building activities.
• Achieve established client retention and renewal goals through proactive account management and client engagement.
• Identify and secure upsell and cross-sell opportunities that align with client goals and BBB offerings.
• Promote advertising and sponsorship opportunities in a manner consistent with BBB's mission, ethical standards, and commitment to marketplace trust.
• Consistently maintain accurate forecasting, pipeline reporting, and sales activity records within CRM systems.

• 1-3 years of experience in digital advertising, media sales, or consultative B2B sales
• Proven track record of meeting or exceeding sales targets
• Strong understanding of digital marketing ecosystems (SEO, SEM, social media advertising, etc.)
• Proficiency with CRM systems and sales automation tools
• Comfort using AI-powered tools and emerging technologies to support sales, prospecting, and marketing efforts
• Strong analytical skills with the ability to translate data into actionable insights
• Outstanding presentation and communication skills
• Strong relationship-building and customer service…