Digital Platforms Analytics Specialist

Digital Platforms Analytics Specialist

AAA Club Alliance is currently seeking a Digital Platforms Analytics Specialist to join our organization in one of our three locations. This is a hybrid role which will require on-site work three days a week.

• Bachelor’s degree in Computer Science, Management Information Science, Business Administration, Finance/Accounting, Math, Statistics, or related field; equivalent experience may be considered.
• 3-5 years of relevant experience.
• 3+ years of experience with Adobe Analytics, Adobe Target, Power BI, Big Query, SQL, and MS Excel;
  Tableau, Report Builder, and Data Warehouse is a plus.
• Ability to communicate complex scenarios in an understandable manner by developing programs, methodologies, and files for analyzing and presenting data.
• Ability to translate multi-faceted business needs into achievable data analysis strategies and tactics.
• Strong knowledge of the principles and practices of accounting and financial analysis.
• Ability to perform complex data analysis in support of ad-hoc and standing customer requests.
• Strong command of website analytic principles, practices, and tools.
• Strong background in digital technology, online workflow analysis, and e-commerce operations.

• Develop & manage analytics – define, document, and implement analytics requirements, translating business objectives and KPIs into actionable schema-level specifications, ensuring accurate tracking and reporting through Adobe Analytics and Adobe Launch.
• Create dashboards & reporting – build real-time dashboards and scorecards to monitor web performance, mobile app performance, marketing campaigns, and key business KPIs.
• Analyze user behavior & performance – develop digital journey maps, analyze funnel effectiveness, and identify optimization opportunities.
• Provide data-driven insights – deliver actionable recommendations to leadership, digital product teams, business lines, and marketing stakeholders.
• Optimize digital experiences – identify growth opportunities through data modeling, A/B testing insights, and user‑experience analysis.
• Support KPI strategy & business goals – advise stakeholders on measurement strategies and ensure alignment with business objectives.
• Maintain and evolve the organization’s data dictionary, manage variable lifecycle and expiration, and configure processing rules to ensure accuracy and governance across report suites.
• Design validation scenarios and leverage debugging tools to detect data transmission errors and implementation gaps.
• Implement and maintain cross-domain tracking strategies to unify visitor identity across ACA properties.
• Enhance cross-functional collaboration – work with Product, Marketing, IT, and external vendors to optimize analytics platforms and improve data capabilities.
• Ensure data governance & best practices – maintain documentation, uphold governance standards, and support training on analytics tools and methodologies.
• Monitor industry trends & innovation – stay abreast of emerging analytics technologies, best practices, and opportunities for digital measurement improvements.
• Lead special projects – drive initiatives that leverage data to support business growth, improve customer experience, and enhance strategic decision-making.

• The starting base compensation for this position is $71,410 to $114,373.
• Comprehensive health benefits package.
• Annual bonus plan.
• Up to three weeks of paid time off accrued during your first year.
• 401(k) plan with company match up to 7%.
• Professional development opportunities and tuition reimbursement.
• Paid time off to volunteer & company-sponsored volunteer events throughout the year.
• Additional benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short-Term/Long-Term Disability.

• Medical, Dental, and Vision plan options.
• Up to two weeks paid parental leave.
• 401(k) plan with company match up to 7%.
• More than two weeks of PTO within your first year.
• Paid company holidays.
• Company-provided volunteer opportunities plus one volunteer day per year.
• Free AAA membership.
• Continual…