Head of User Acquisition

We are looking for a hands-on Head of User Acquisition to join our international team! Someone who is a builder combining technical expertise, strong ownership and curiosity to grow our acquisition efforts beyond our existing ASO team and our recent UA efforts.

What You’ll Do In this role, you will take full ownership of our App’s global acquisition strategies for our portfolio of iOS and Android apps and games, driving ambitious growth targets.

This is a crucial position for a hands-on leader who excels at scaling user bases and achieving significant ROI. It’s perfect for a growth-minded doer who loves acting fast, testing bold ideas, and playing a ‘player-coach’ role in the first year: executing campaigns today while building the team for tomorrow.

Key Responsibilities

• Develop, own, and execute comprehensive global acquisition strategies for our portfolio of iOS and Android apps and games, aligning with ambitious growth targets.
• Oversee, optimize, and scale paid acquisition campaigns across various channels, including social, influencer, direct ad networks, and other emerging channels.
• Lead, mentor, and expand a team of acquisition specialists, fostering a culture of continuous learning, experimentation, and data-driven decision-making.
• Guiding the team, champion a rigorous A/B testing framework across all acquisition channels to drive performance and uncover growth opportunities.
• Set and ensure tracking of key performance indicators, including CPI, CPA, ROAS, LTV, and retention rates to guide strategic adjustments.
• Manage and allocate the acquisition budget at a macro level, ensuring optimal resource distribution across titles, geos, and channels.
• App Store Optimization efforts, including keyword research and store listing optimization, to improve visibility, conversion rates, and organic growth across all titles.
• Collaborate closely with Product, Design, and Monetization teams to align acquisition strategies with overall business objectives, product roadmaps, and cohesive user experiences.
• Stay up-to-date with industry trends, platform changes, algorithmic updates, and competitor strategies to reach a competitive edge.

Who You Are

• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.
• 4+ years of experience in mobile user acquisition, with a significant portion in a leadership or senior management role, preferably within the mobile app publishing industry.
• Demonstrable track record of successfully scaling user bases and achieving significant ROI on acquisition spend.
• Expertise in ASO tools and best practices.
• In-depth knowledge and hands-on experience with various paid acquisition platforms (e.g., Apple Search Ads, Google Ads, Meta Ads Manager, Tik Tok Ads) and ad networks.
• Proficiency with mobile attribution and analytics platforms (e.g., Adjust, Apps Flyer, Branch).
• Strong understanding of influencer marketing strategies and experience managing influencer campaigns.
• Excellent analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
• Experience in building, leading, and mentoring a high-performing team.
• Strong communication, interpersonal, and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Location:

Fully remote. For better time zone alignment, we have a preference for candidates based in Asia.

Our Hiring Process

• Intro Call with HR (45-60 mins)
• Practical Task – practical exercise to showcase your skills and approach
• Final Interview with the hiring manager