Sr. Market Research & Insights Manager

Job Description

At Linked In, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a Linked In office on select days, as determined by the business needs of the team. This role can be based in our San Francisco, Sunnyvale, Mountain View or our Bellevue office.

The Market Insights Market Strategy team serves as a research and insights Center of Excellence enabling Linked In Marketing to make confident, audience‑centric, data‑driven decisions. We develop deep audience understanding, deliver well‑synthesized and actionable insights from multiple data sources, leverage intelligent technology, and operate as a strategic decision‑enablement partner across the business.

We are seeking a highly strategic, hands‑on, research‑led insights leader to lead Linked In’s B2B Marketing Solution Insights function focusing on enterprise customers and to inform marketing leadership in shaping our GTM strategy, with a specific focus on our Linked In Marketing Solutions. The Senior Manager will act as a full‑stack insights builder who frames ambiguous business problems, architects insights roadmaps and learning agendas with business leaders, leads research, synthesizes imperfect data, and delivers executive‑ready recommendations that improve decision quality.

Eligibility:
The role particularly benefits from experience within digital advertising, media, or marketing platforms, given the nature of our customers and go‑to‑market ecosystem. It also plays a critical part in rebuilding and scaling insights capability within a fast‑moving, tech‑driven environment.

• Independently lead high‑impact research initiatives aligned to critical marketing and business priorities, translating complex and ambiguous business challenges into clear learning agendas, research questions, and decision‑focused insight plans.
• Design and execute end‑to‑end qualitative, quantitative, and mixed‑method research programs, applying strong methodological judgment to select appropriate approaches, identify tradeoffs, and ensure findings are reliable, actionable, and decision‑ready.
• Develop recommendations that connect audience needs, market dynamics, and business opportunities across primary research, behavioral signals, digital advertising data, product adoption metrics, competitive intelligence, and business performance indicators.
• Serve as a trusted thought partner to B2B Linked In Marketing Solution stakeholders on marketing, product, and go‑to‑market strategies.
• Proactively identify insight gaps, anticipate stakeholder needs, and help shape strategic priorities through evidence‑based, executive‑ready recommendations.
• Influence decisions through credibility, strong storytelling, and effective communication across varying levels of the organization; partner with stakeholders to understand how insights are applied and evaluate business impact.
• Advocate and practitioner for modern, AI‑enabled research practices and identify opportunities to improve research effectiveness, efficiency, and impact through innovative approaches.
• Contribute to the development of team best practices, frameworks, and mentorship and coaching of peers.

• Bachelor's degree in Business, Marketing, Market Research, Social Sciences, Statistics, Data Analytics, or a related field, or equivalent practical experience.
• 7+ years of experience in market research, customer insights, marketing strategy, consulting, or related fields.
• In‑depth understanding of digital advertising industry and its evolving ecosystem.

• Master's degree in Business, Marketing, Market Research, Social Sciences, Statistics, Data Analytics, or a related field, or equivalent practical experience.
• 10+ years of experience in market research, B2B insights, marketing strategy, consulting, or related disciplines.
• Deep expertise in B2B marketing environments, including buying groups, enterprise purchase journeys, and complex decision‑making processes.
• Significant hands‑on experience designing and…