Citrix Sales Director

Job Description

Innovation happens when the right people, ideas, and technology come together. At Arrow, our Sales teams connect customers with the expertise, solutions, and global capabilities they need to move faster, solve complex challenges, and stay ahead of what's next.

Citrix Sales Director

Innovation happens when the right people, ideas, and technology come together. At Arrow, our Sales teams connect customers with the expertise, solutions, and global capabilities they need to move faster, solve complex challenges, and stay ahead of what's next.

The Sales Director is a strategic leader responsible for driving revenue growth, overseeing sales operations, and aligning the Citrix sales organization with broader business objectives. This role serves as a critical bridge between executive leadership and the sales team, translating corporate strategy into actionable plans that deliver measurable results.

• Develop and execute comprehensive sales strategies aligned to company objectives and market opportunities
• Set sales targets and quotas, and deliver accurate annual and quarterly revenue forecasts
• Monitor and analyze key performance indicators, including pipeline health, conversion rates, deal size, and sales cycle
• Leverage pipeline insights to ensure predictable revenue and proactively identify risks and growth opportunities

• Drive execution of sales plans to meet or exceed revenue targets and expand market share
• Align sales motions with evolving market dynamics, partner ecosystems, and Citrix priorities
• Establish and manage performance metrics, budgets, and operating rhythms to ensure consistent execution

• Lead, coach, and develop frontline sales managers and teams to achieve performance objectives
• Recruit and retain top talent, while building a high-performance, accountable sales culture
• Provide ongoing enablement, training, and career development to strengthen organizational capability

• Build and maintain executive-level relationships with key customers and strategic partners
• Partner with customers to understand business objectives and deliver value-driven solutions
• Lead negotiations and close high-value, strategic deals

• Maintain deep understanding of Citrix solutions, market trends, and competitive positioning
• Equip teams to effectively articulate value propositions and differentiate in the market

• Partner closely with marketing, product, and executive leadership to align go-to-market strategies
• Support product launches, campaigns, and strategic initiatives to drive pipeline and revenue growth

• Provide regular, data-driven insights on sales performance, market trends, and business outlook to executive leadership
• Identify opportunities for growth and recommend strategic adjustments to improve outcomes

• Proven track record of leading high-performing sales organizations and delivering revenue growth
• Strong forecasting, analytical, and operational management capabilities
• Executive-level communication, negotiation, and presentation skills
• Ability to influence across all levels of the organization and drive alignment
• Experience in B2B enterprise sales, with preference for Citrix or adjacent technologies
• Typically requires a minimum of 15-18 years of related experience with a 4 year degree; or 12 years and an advanced degree; or equivalent experience.

Fully Remote:
Must be able to travel to an Arrow office location as requested by Arrow leadership.

At Arrow, we recognize that financial rewards and great…