Content Manager, Social Media

WE’RE CHANGING ENTERTAINMENT. COME JOIN US.

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

We are seeking a highly creative and driven Social Media Manager, Content to manage the social media presence of PENN Play and PENN Entertainment and bring our brands to life through compelling, social-first storytelling. This role will serve as the primary content creator for these channels, personally developing, capturing, editing, and publishing photography, video, graphics, and written content.

• The Social Media Manager, Content will also partner closely with the Loyalty team to translate PENN Play initiatives into engaging social campaigns and content, while collaborating with the broader Social Media team to coordinate PENN Play storytelling across PENN Entertainment's portfolio of brands and locations.
• The following and other duties may be assigned as necessary:
• Strategically plans, produces, and publishes content across PENN Play and PENN Entertainment social media platforms, including but not limited to Instagram, Facebook, Linked In, and X, in coordination with enterprise marketing priorities and calendars.
• Serves as the primary hands-on content creator for PENN Play and PENN Entertainment social channels, personally capturing photography and video, editing short-form video, creating graphics, and writing social copy.
• Travels to PENN Entertainment locations, events, activations, and experiences to capture original social-first content that showcases PENN Play benefits, partnerships, promotions, experiences, and brand stories.
• Develops original content concepts and recurring social series that build the PENN Play brand beyond individual promotions and create meaningful connections with current and prospective PENN Play members.
• Collaborates closely with the Loyalty team to understand the broader PENN Play marketing calendar, identify initiatives and moments that should receive social
• support, and determine how those initiatives should be brought to life across social media.
• Develops social creative direction for major PENN Play campaigns, including campaign concepts, messaging approaches, content plans, shot lists, deliverables, and rollout strategies.
• Translates broader loyalty campaigns and business objectives into engaging, platform-native social content rather than simply repurposing existing campaign messaging or creative.
• Maintains a forward-looking PENN Play social content plan aligned with Loyalty priorities, key campaigns, promotions, partnerships, and business objectives.
• Collaborates with the broader Social Media team to coordinate PENN Play campaigns across PENN Entertainment's portfolio of social channels, providing campaign direction, creative guidance, assets, and toolkits as appropriate.
• Partners with Social Media team members responsible for location-level…