Sales Territory Representative

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Full Time Cheyenne, WY, WY, US 1 Attachments

18 days ago Requisition

Salary Range: $75,000.00 To $80,000.00 Annually

Role Type:
Full-Time, Permanent

Role

Purpose:

The Territory Sales Representative at Creeden & Associates is responsible for driving sales and brand visibility for leading manufacturers within independent retail hardware stores. This role combines consultative selling, in-store merchandising, and physical resets to optimize product placement and sales. By building strong relationships with store owners and managers, the representative becomes a trusted product expert and brand ambassador for our manufacturer partners.

Strategic account management and timely follow-up are key to achieving sales growth and ensuring the success of both retail customers and manufacturer partners.

• Conduct consultative sales presentations to independent hardware retailers, introducing new products, line expansions, and promotional programs.
• Conduct thorough store walks (10-15 minutes) prior to meetings to assess current inventory, available shelf space, and merchandising opportunities.
• Tailor product pitches based on store needs, using both sell sheets and digital tools.
• Maintain preset appointments with key decision-makers.
• Meet or exceed goals for daily store visits (4–6) and in-store presentations (5–7 per store).
• Present all manufacturers or assigned product lines at least once per day, adapting to changes in line priority as directed by management.

• Establish and maintain strong relationships with store personnel, ensuring ongoing satisfaction and retention.
• Enter sales data, action reports, and customer requests into proprietary CRM tools (OAR) in a timely and accurate manner.
• Maintain current territory account data, including store contact information, visit notes, and presentation tracking.
• Plan store visits at least 10 days in advance (using GPS planner), with clear goals and priorities for each visit.
• Participate in special projects including product surveys, in-store training, or photo documentation.

• Represent Creeden and our manufacturer partners by attending, engaging in, and driving meaningful conversations at customer trade shows, including working booths, showcasing products, and maximizing visibility and sales opportunities.
• Carry out booth setup and tear down for manufacturer displays, ensuring all materials are professionally arranged before the show and properly packed and accounted for after.

• Execute full product resets by following updated planograms or manufacturer guidelines, including physically moving, organizing, and stocking hundreds of SKUs.

This position requires approximately 70–80% travel, including in-territory visits to retail stores, attendance at trade shows, and store resets.

• In-territory travel may involve driving up to 6 hours from home and staying overnight in hotels 3–4 nights per week.
• Trade show travel requires flying to other states and being away from home for up to 7 consecutive days.
• Store resets may require additional travel, either in-territory or out-of-territory, with overnight stays as needed to complete the merchandising tasks.

Function:
The National Sales Force serves as the primary interface between Creeden’s manufacturer partners and independent retail hardware stores across the country. Through consultative selling, strategic account management, and in-store merchandising/reset support, the team delivers…