Digital Marketing Specialist - Wyomissing PA

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We are seeking a proactive and creative Digital Marketing Specialist to join our team in Wyomissing, PA to support the delivery of our US marketing strategy and drive the growth of our digital presence. Working closely with the Head of US Marketing and wider SFS Group teams, you will play a key role in enhancing website performance, executing integrated campaigns, and strengthening brand visibility across multiple channels.

This role offers the opportunity to combine technical expertise in website management, SEO/SEA, and marketing automation with creative campaign development, helping position SFS as a thought leader while delivering measurable impact across the business.

• Support the delivery of the US marketing strategy by collaborating with the marketing team, US Marketing Manager, and wider SFS Group to execute high-quality, brand-aligned campaigns.
• Manage and optimize the  website, enhancing content, ensuring strong SEM performance, and driving traffic through SEO, CRO, and SEA strategies.
• Work with Marketing Automation and Creative teams to deliver social media growth campaigns and embed marketing automation to maximize business value.
• Promote the SFS brand internally and externally while helping position the business as a thought leader through initiatives such as digital and physical Academy programs, including webinars.
• Work closely with contracted SEO expert to enhance  and  website presence and experience.
• Create and implement creative marketing activities and campaigns to support the wider digital business objective.
• Work with the Marketing team to create and implement omnichannel campaigns to support the business objectives.
• Champion the use of the SFS Connect Suite to gain adoption and use of the tools.
• Support video and photo production currently based in Lancaster PA as needed.
• Automate processes using Hubspot and other automation software.
• Manage internal Black Lab merch shop with streamlined offering and budget control of usage.
• Plan and manage post content for Linked In Canada page.
• Provide any other duties commensurate with the job and grade.

• Have knowledge of a wide range of marketing techniques and concepts.
• A specialist in website building and management.
• A passion for optimizing website performance through a mix SEO and SEA.
• Work well in a team and with a wide range of people.
• Be an excellent communicator (both written and verbal skills).
• Be able to respond well to pressure.
• Be organized and methodical.
• Be proactive.
• Be able to work to deadlines and within budget.
• Familiar with CMS systems and Adobe Creative Suite.

• Bachelor's degree in Digital Marketing, Graphic Design, Marketing, or related.

Located at: 1045 Spring Street Wyomissing PA 19610

SFS Group USA, Inc. is an Equal Opportunity Employer