Brand Operations Manager

WE’RE CHANGING ENTERTAINMENT. COME JOIN US.

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

The Brand Manager is responsible for protecting, evolving, and championing brand standards across all creative touchpoints. This role serves as the bridge between stakeholders, creative teams, and business objectives, ensuring all creative, messaging, and brand initiatives are strategically aligned, on-brand, and executed with excellence.

The Brand Manager will oversee brand governance, creative review, digital asset management, AI-enabled content development, and special projects while driving consistency, operational efficiency, and continuous brand improvement across the organization.

• Serve as a brand steward and subject matter expert across multiple brands, ensuring consistency in visual identity, tone of voice, messaging, and customer experience.
• Review and approve creative concepts, designs, copy, and messaging to ensure alignment with brand standards, business objectives, and campaign goals.
• Audit creative assets and marketing materials across channels to ensure brand consistency and adherence to established guidelines.
• Provide strategic feedback and direction to course-correct creative work when brand or messaging standards are not met.
• Help maintain and evolve brand standards, guidelines, toolkits, and best practices.

• Write creative briefs and launch enterprise-wide creative projects, corporate initiatives, and special assignments.
• Help manage projects from intake through execution, ensuring alignment with strategic objectives, timelines, and stakeholder expectations.
• Identify opportunities to streamline processes, improve workflows, and enhance creative efficiency.
• Collaborate closely with designers, marketers, and business stakeholders to deliver high-quality creative solutions.
• Support brand launches, refreshes, and enterprise-wide communications efforts.

• Serve as a primary point of contact for internal clients and stakeholders regarding brand and creative initiatives.
• Proactively follow up on project questions, approvals, challenges, and strategic considerations to ensure momentum and alignment.
• Build strong relationships across departments and provide guidance on brand strategy, messaging, and creative execution.

• Own and maintain the organization's Digital Asset Management (DAM) platform.
• Ensure proper cataloging, tagging, governance, and organization of creative assets, photography, templates, and brand resources.
• Drive consistency and accessibility of approved assets across business units and teams.

• Develop and deliver regular reporting on creative studio performance, project volume, resource utilization,…