Brand Strategy & CX Innovation Lead
Job in
Yakima, Yakima County, Washington, 98903, USA
Listed on 2026-09-06
Listing for:
Blue Cross Blue Shield Association
Full Time
position Listed on 2026-09-06
Job specializations:
-
Marketing / Advertising / PR
Brand Ambassadors & Brand Management, Marketing Strategy
Job Description & How to Apply Below
Blue Cross Blue Shield Association is seeking a Brand Strategy professional to develop and execute brand and experience strategies that advance, protect, and strengthen the BCBS brand across the System and with Plans. The role focuses on translating research into strategic direction, creating brand and creative briefs, and synthesizing inputs into recommendations for leadership review.
It also supports cross-functional initiatives and customer experience programming where brand, marketing, and
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