Marketing Manager

Position Title:

Marketing Manager

Status:
Full Time

FLSA:
Exempt

Location:

Washington, DC (Hybrid)

The Marketing Manager will translate Active Minds’ organizational and marketing strategies into integrated campaigns that drive measurable awareness, reach, participation, and engagement. Reporting to the Senior Director of Marketing and Communications, this role will balance strategic planning with hands‑on implementation, helping move youth and young adults along the Active Minds Mobilization Journey while strengthening the organization’s brand and national reach.

The Marketing Manager will support the team by leading the strategy, planning, coordination, and execution of assigned brand and program marketing initiatives, including national campaigns, program launches, heritage month activations, and other organizational priorities. They will build campaign briefs and channel plans, coordinate implementation across email, CRM, web, social, PR, paid media, and other channels, and use audience and performance insights to improve results.

An agile, data‑informed, and audience‑centered marketer, the Marketing Manager will apply audience research, youth and young adult perspectives, and campaign performance data to strengthen targeting, messaging, and channel decisions. They will inform digital media buying strategies in collaboration with internal team members and partners, while leading the planning and execution of non‑digital media buys. They will also help improve Active Minds’ use of its CRM and marketing platforms to deliver more relevant, coordinated audience experiences.

Active Minds is the nation’s leading nonprofit organization mobilizing youth and young adults to change the culture around mental health. Through our presence in more than 1,000 high schools, colleges, and communities, and with a wide-reaching public audience, Active Minds is creating communities of support and saving lives. Founded in 2003 by Alison Malmon after the tragic suicide of her brother, Brian, Active Minds is dedicated to supporting a new generation in ending the silence, helping to make mental health as highly valued as physical health.

We approach our work with a racial equity lens and are committed to the continued process of being and becoming a more antiracist and inclusive organization. Through our many programs, we are changing social norms and behaviors related to mental health across the country.

Integrated Marketing Strategy & Execution

• Strategic Campaign Leadership:
  Lead the development and implementation of integrated marketing strategies for assigned programs, campaigns, and organizational priorities. Translate organizational goals into clear campaign objectives, audience strategies, messaging, channel plans, implementation timelines, and measurable outcomes.
• Brand & Initiative Management:
  Lead assigned brand campaigns, heritage month activations, program launches, and other brand initiatives. Coordinate the development of high‑impact content, merchandise, promotional materials, and collateral that support organizational goals and maintain brand consistency.
• Audience Insights & Analytics:
  Apply audience research, youth and young adult perspectives, organizational knowledge, and performance data to inform personas, targeting, messaging, and campaign decisions. Monitor performance throughout campaigns and recommend adjustments to improve results.
• Cross-Functional Campaign Management:
  Work collaboratively across departments and internal marketing teams to lead campaigns from brief through launch, optimization, and post‑campaign analysis. Build timelines, coordinate deliverables and approvals, manage dependencies, identify risks, and ensure…