Managing Director, Corporate Communications & Marketing Wacif - Washington Area Community Investment Fund

Managing Director, Corporate Communications & Marketing

Reports to:

Chief Executive Officer

Supervises:
Director of Communications and other communications, marketing, or creative staff/consultants as assigned

Status:
Full-Time – Exempt

The Managing Director, Corporate Communications & Marketing, leads WACIF’s organization-wide communications, marketing, brand, and storytelling strategy. The role is responsible for how WACIF communicates with its employees and external audiences, strengthening the organization’s reputation, increasing awareness and engagement, and ensuring a clear, consistent voice across all communications.

Reporting to the Chief Executive Officer, the Managing Director serves as WACIF’s senior leader for communications and marketing and as a strategic advisor to the CEO and Executive Team. The role will develop WACIF’s corporate communications strategy, including a comprehensive approach to internal communications that strengthens information sharing, employee engagement, and organizational alignment.

The Managing Director will lead and develop the communications team and work closely with leaders across Programs, Lending, Development, the Anacostia Arts Center, Finance, and Operations to ensure that communications and marketing advance WACIF’s strategic priorities.

Corporate & Internal Communications

• Develop and execute an organization-wide corporate communications strategy covering internal, external, executive, and crisis communications.
• Build and lead WACIF’s internal communications strategy, establishing effective channels and practices to communicate organizational priorities, decisions, milestones, and changes to employees.
• Partner with the CEO and Executive Team to strengthen the quality, consistency, and timeliness of organization-wide communications.
• Lead executive communications, including speeches, presentations, talking points, opinion pieces, major announcements, and other high-profile communications.
• Lead media relations, issues management, and crisis communications, and advise leadership on matters that may affect WACIF’s reputation.

Brand, Reputation & Storytelling

• Lead WACIF’s brand strategy and ensure consistency across positioning, messaging, voice, and visual identity.
• Develop a clear organizational narrative that conveys WACIF’s mission, strategy, impact, and value to key audiences.
• Lead organizational storytelling by translating WACIF’s impact, research, client experiences, and programmatic results into compelling content.
• Identify opportunities to strengthen WACIF’s visibility, reputation, and position within the region and across the fields in which it operates.

Marketing & Audience Engagement

• Develop and execute integrated marketing strategies to increase awareness and engagement with WACIF’s programs, lending products, Anacostia Arts Center, events, and other initiatives.
• Oversee WACIF’s digital presence, including website, social media, email marketing, publications, campaigns, and other communications channels.
• Partner with Development on fundraising communications, donor storytelling, sponsorship materials, and support cases.
• Use audience insights, market intelligence, and performance data to assess effectiveness, guide investments, and improve results.

Team & Operational Leadership

• Lead, coach, and develop the communications and marketing team, including direct supervision of the Director of Communications.
• Establish clear priorities, roles, performance expectations, workflows, and accountability across the function.
• Manage the communications and marketing budget and oversee consultants, agencies, vendors, and other external resources.
• Establish and track key performance indicators, and regularly communicate results,…