Senior Manager, Event Sales

How You’ll Contribute

The Campus and Experiences division creates and supports inspirational experiences for live audiences and delivers excellent service and operations at National Geographic Society facilities. The division is responsible for our Base Camp headquarters, including all aspects of the Museum of Exploration. This division also produces and generates revenue through National Geographic Live, Speakers Bureau and National Geographic’s Traveling Exhibitions programs.

The Senior Manager, Event Sales. plays a critical role in the sales strategy and its implementation as well as communications, project management, market research, and production of all Museum of Exploration event rentals and associated catering coordination. The Event Sales Manager will also manage all internal team coordination as it relates to event rentals. Coordination with the museum marketing team to develop a national marketing campaign to drive financial and attendance goals as well as all KPIs and reporting of marketing performance.

The Events Sales Manager will be responsible for all sales, marketing and attendance projections and reports.

This position requires meticulous attention to detail, collaboration with colleagues at all levels of the organization and external vendors and partners, and a proactive approach to work with a positive mindset.

Sales Strategy and Pipeline Growth: (40%)

• Design, implement, and lead a comprehensive B2B sales strategy targeting corporate clients, associations, individuals, and community partners to exceed annual rental revenue targets.

• Proactively identify, prospect, and pitch high-value client opportunities, driving full lifecycle sales from initial outreach to contract closing.

• Leverage enterprise CRM systems to rigorously manage the sales pipeline, track lead conversion, analyze deal velocity, and ensure accurate revenue forecasting.

• Collaborate with the Senior Director Hospitality & Retail and the VP of Strategy & Performance to establish tiered pricing models, high-margin package offerings, and contract terms that maximize yield while protecting brand integrity.

Marketing Analysis & Insights (20%)

• Evaluate the performance and return on investment (ROI) of national and regional marketing campaigns designed to generate event leads, delivering strategic recommendations to optimize ad spend and messaging.

• Analyze industry trends, competitor pricing, and venue usage data to identify emerging market opportunities and maintain the Museum’s competitive edge in the luxury event space.

• Monitor and report on marketing-to-sales conversion metrics, customer acquisition costs (CAC), and customer lifetime value (LTV) to refine target audience profiling.

Client Relationship Management: (20%)

• Serve as the strategic sales contact for enterprise-level clients, key decision-makers, and event planners, establishing long-term, repeatable revenue partnerships.

• Conduct high-level consultations and site tours for prospective high-yield clients, translating the Museum’s unique assets into compelling event concepts.

• Collaborate with internal operations and service teams to ensure contract specifications are relayed for seamless event execution.

Cross-Functional Collaboration & Reporting: (15%)

• Partner with marketing and communications teams to develop sales collateral and promotional campaigns targeting event clients.

• Collaborate with internal teams (Programming, Advancement, NG Live) to identify co-branded opportunities, corporate sponsor ships, and strategic alignment across venue spaces.

• Prepare and present regular sales performance dashboards, market trend analyses, and revenue projections to divisional leadership.

• Define high-level sales workflows, contracting protocols, and yield-management strategies to streamline the client onboarding experience.

Bachelor’s degree in Business Administration or Arts Management preferred.

7+ years of proven sales experience with a track record of driving revenue in luxury event sales, visitor attractions, hospitality, cultural institutions, or premium venue rentals.

Demonstrated…