Freelance B2B eCommerce CRO & Product Designer

Our mission is to help customers save time and money when purchasing commercial kitchen equipment and supplies by providing a customer-centric shopping experience and leveraging our industry buying power.

About the Role

We are seeking an exceptional Freelance B2B eCommerce CRO & Product Designer to help drive measurable growth across the  customer experience. This is not a traditional UX/UI or visual design role. We are looking for a product-minded designer who understands customer psychology, purchasing behavior, and conversion optimization. Your success will be measured by your ability to improve conversion rate, increase revenue, reduce customer friction, and create experiences that influence purchasing decisions.

The ideal candidate has extensive experience optimizing B2B eCommerce websites, high-ticket purchasing experiences, or large product catalog websites and can demonstrate measurable business results from work they personally led. You should be equally comfortable analyzing customer behavior, interpreting analytics, developing experimentation hypotheses, designing solutions in Figma, collaborating with developers, and measuring business outcomes.

This is a part-time freelance (1099 independent contractor) engagement for someone who thrives in a fast-paced, data-driven environment and takes ownership of delivering measurable commercial impact.

Responsibilities

• Analyze customer behavior, conversion funnels, session recordings, and analytics to identify opportunities that increase conversion rate and revenue.
• Identify friction throughout the customer journey and recommend improvements based on behavioral insights, usability principles, and commercial objectives.
• Design conversion-focused product experiences in Figma that are ready for developer implementation and optimized for business performance.
• Optimize critical B2B eCommerce experiences including navigation, search, product discovery, product detail pages, cart, checkout, account workflows, and purchasing flows.
• Develop hypotheses for A/B tests and collaborate with developers and experimentation teams to validate improvements through data.
• Evaluate experiment results and continuously iterate based on customer behavior and business metrics.
• Partner closely with engineering and stakeholders to prioritize high-impact opportunities that improve customer experience and commercial performance.
• Maintain a consistent, professional, and trustworthy customer experience across a large product catalog.
• Independently identify optimization opportunities rather than waiting for design requests.
• Stay current on B2B eCommerce, customer behavior, conversion optimization, and product design best practices.

Qualifications

• 5+ years of experience designing product experiences for B2B eCommerce, high-ticket eCommerce, or large-scale catalog websites.
• Demonstrated success increasing conversion rate, revenue, average order value, lead quality, or other commercial KPIs through product design and experimentation.
• Strong portfolio showcasing measurable business outcomes, including the problem, your solution, experimentation approach, and results.
• Advanced proficiency with Figma and experience creating developer-ready product designs and design systems.
• Hands-on experience with Google Analytics (GA4), Microsoft Clarity, Hotjar, Full Story, or similar behavioral analytics platforms.
• Experience designing and evaluating A/B tests and making product decisions based on quantitative data.
• Strong understanding of customer psychology, purchasing behavior, usability principles, and conversion optimization.
• Experience collaborating closely with developers to ensure high-quality implementation.
• Excellent communication, organization, and documentation skills.

Preferred Skills

• Experience with B2B commerce platforms or enterprise eCommerce.
• Experience working with websites containing large product catalogs (10,000+ SKUs preferred).
• Experience with Shopify or other enterprise eCommerce platforms.
• Experience optimizing high-value purchasing journeys where trust and decision-making significantly impact conversion.

Pay range and compensation package

This is a remote, part-time freelance (1099…