Senior Lifecycle Marketing Specialist

We are seeking a Senior Lifecycle Marketing Specialist to strengthen lifecycle operations through precise campaign production, coordination, and quality checks. You will partner with regional specialists to triage inbound requests, build and validate SFMC email and push campaigns, and keep launches on track and accurate. Join our global team driving ticket sales, fan engagement, and subscriber growth.

Responsibilities Coordinate campaign intake, send timelines, and readiness checks prior to launch

Build and maintain Journey Builder journeys and Automation Studio automations

Design, build, test, and support end-to-end customer journeys using Salesforce Marketing Cloud Manage Data Extensions, including data relationships, primary keys, sendable data extensions, and data retention

Organize and relate customer/contact data in Contact Builder Execute email sends and manage subscribers, publication lists, suppression lists, and send classifications in Email Studio Troubleshoot failed automations, journey issues, email sends, data issues, and subscriber/contact problems

Apply CAN-SPAM, unsubscribe management, and consent requirements to email marketing practices

Administer SFMC users, roles, permissions, and Business Units Personalize emails and journeys using AMPscript

Validate audience counts, personalization, links, data, and journey logic before deployment

Document SFMC processes, data flows, automations, and journeys for ongoing administration and support

Requirements

Hands-on experience of 3+ years with Salesforce Marketing Cloud email marketing

Working knowledge of SQL queries, data filtering, segmentation, and audience creation

Familiarity with SFMC APIs and integrations with external systems

Solid understanding of email deliverability fundamentals, including sender reputation, bounces, spam complaints, and engagement

English proficiency at B2 (Upper-Intermediate) level or higher

We offer

International projects with top brands

Work with global teams of highly skilled, diverse peers

Healthcare benefits

Employee financial programs

Paid time off and sick leave

Upskilling, reskilling and certification courses

Unlimited access to the Linked In Learning library and 22,000+ courses

Global career opportunities

Volunteer and community involvement opportunitiesEPAM Employee Groups Award-winning culture recognized by Glassdoor, Newsweek and Linked In