Social Media Specialist

Company
:
The Financial Diet
Job Type
:
Contractor
Hours
: 10-15 hours/week max
Compensation
: $35/hr
Location
:
Remote; must be available to work primarily during ET business hours
Reports to
:
Alexa Claire, Content & Production Manager

The Financial Diet (TFD) is a cross-platform media company dedicated to helping women feel more confident about money and build lives that reflect their priorities, regardless of their budget. Now in our eleventh year, TFD is home to the largest women-focused personal finance channel on You Tube, an engaged social media audience, ongoing digital events and workshops, and a growing membership community.

Our small, collaborative team creates thoughtful, accessible content about money, careers, relationships, culture, and the many ways our financial lives intersect with everything else. As our social media needs grow, we're looking for a Social Media Contractor to help us get more out of the content we're already creating while keeping our social channels active, timely, and engaging.

A significant part of your work will involve reviewing TFD's long-form You Tube videos and identifying the moments, ideas, quotes, and conversations that can become compelling social content. You'll help transform those videos into Instagram Reels, You Tube Shorts, Instagram grid posts, and You Tube Community content - making sure strong ideas don't live on just one platform.

You'll work closely with TFD's Content & Production Manager, who oversees social content strategy and planning, to execute our day-to-day social presence. This includes supporting daily You Tube Shorts publishing, creating social assets, contributing original ideas, and engaging with our community. You'll also communicate directly with TFD's editors and other creative vendors.

We're looking for someone who can manage those day-to-day requests independently: clearly communicating what is needed, providing specific timestamps and instructions for needed social clip creation, setting reasonable deadlines, following up when necessary, and making sure deliverables arrive on time to ensure an organized content calendar. This role is a strong fit for someone who is creative and operational: you can recognize a great hook, but you also know how to get the asset made, approved, scheduled, and published without needing to be walked through each step.

• Turn long-form content into social-first content. Regularly review TFD's You Tube videos to identify compelling moments for Instagram Reels and You Tube Shorts, as well as ideas that can be adapted into Instagram grid posts and You Tube Community posts. You should be able to recognize what makes a moment work outside the context of the full video and identify strong hooks, useful takeaways, interesting opinions, and conversation starters.
• Support daily short-form video publishing. Work with the Content & Production Manager to maintain TFD's daily You Tube Shorts cadence, including identifying clips, coordinating edits, writing optimized titles/copy, scheduling content, and ensuring posts go live accurately and on time.
• Create and schedule social content. Write engaging platform-appropriate copy, have it reviewed by the Content & Production Manager, and design social assets in Canva.
• Coordinate with editors and creative vendors. Send clear, professional, and timely requests for social assets, including specific timestamps, deliverables, deadlines, context, and revision notes. You'll be expected to communicate kindly but directly, follow up when needed, and keep projects moving without requiring constant oversight.
• Bring us timely ideas. Keep an eye on platform trends, formats, conversations, and updates that are relevant to the TFD audience. We don't…