Brand Reputation & Social Media Manager

Mactores is the agent-native AWS modernization firm. Most modernization work doesn't ship, it stalls in pilots, slips a year, or lands at three times the budget. We exist to ship it: production systems running, legacy retired, outcomes measured. Our delivery is built on Aedeon, the agent platform built by Mactores' founders' sister company, which absorbs the repetitive 60–70% of engagement work, discovery, dependency mapping, validation, test generation, that traditional consulting bills human hours against.

Forward-deployed engineers own the rest: architecture, judgment, and cutover, on dates we commit to in the contract.

Mactores is an AWS Premier Tier Services Partner and an Anthropic partner. Our delivery credentials are strong, but our public brand hasn't caught up. Our social channels don't reflect the work we deliver, we get little press coverage, and our client review presence is thin and poorly rated. We're hiring one person to change that and own it end to end.

You'll grow how Mactores is seen and talked about across social media, press, influencer and creator partnerships, and review platforms. You'll be building from near zero, but not from a blank page. There's a defined US market, a positioning source of truth and a working budget. You'll have the authority to plan and execute against them.

• Social media strategy and content. Running the Mactores presence on Linked In, X and You Tube, plus any new channel you can make a case for. You'll own the editorial calendar and write the social copy. You'll also brief designers and video editors, and publish consistently in formats that perform on each platform.
• Executive and employee advocacy. Building the personal brands of our leadership and delivery experts. That means ghostwriting in their voice, making it easy for them to post, and turning our engineers into credible voices in the conversations our buyers follow.
• Influencer and creator collaborations. Finding and vetting B2B tech creators, cloud and AI practitioners, podcast hosts and newsletter writers our buyers trust. You'll negotiate partnerships, brief them, manage delivery and measure the results.
• PR and media relations. Building relationships with journalists and editors covering enterprise tech, pitching stories, and landing coverage, interviews, podcast slots and bylines. You'll also write press releases for launches, partnerships and client wins.
• Community management and social listening. Responding to comments and mentions, tracking brand, competitor and industry conversations, and spotting openings for Mactores to join them.
• Reputation and reviews. Monitoring public sentiment and handling complaints or negative coverage calmly and quickly. You'll also run a disciplined client review programme on Google, Clutch and G2 with our delivery team.
• Awards and recognition. Finding the awards worth entering, and writing and submitting entries on time.
• Partner co-marketing. Running social and PR co-promotion with AWS and Anthropic alongside our alliance lead, including joint announcements, partner events and amplification.
• Events and live moments. Covering AWS re:
  
  Invent, industry conferences, webinars and Mactores events live on social, and turning them into content and press opportunities.
• Budget. Deciding where a modest annual budget goes across creators, sponsor ships, boosted posts and awards, and defending each decision.
• The programme itself. Running a weekly cadence, keeping the tracker and Jira current, and flagging blockers early rather than quietly.

This is the substance of the role. We are hiring for this list, not for a job title.

• Review programme operations. You know how star-rating math actually works, what review volume a…