Senior Manager, Paid Search - Casino

Senior Manager, Paid Search – Casino (Remote US)

New York, NY, United States

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sports book and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Fanatics Betting & Gaming is seeking a results‑driven Senior Performance Manager, Search (OC) to own paid search strategy, execution, and optimization for the Online Casino (OC) business. This role will be responsible for scaling casino customer acquisition and reactivation while maintaining efficient payback, strong campaign quality, and compliant execution across all live casino jurisdictions.

The ideal candidate brings deep paid search expertise, rigorous analytical discipline, and a strong understanding of how search demand connects to casino product discovery, promotions, brand growth, seasonality, and customer value. This individual will partner closely with the Director of Search, agency partners, platform representatives, Casino Marketing, Product, Creative, Analytics, Compliance, and Finance.

• Own day‑to‑day strategy, execution, pacing, and optimization of paid search campaigns for Fanatics Casino.
• Build and refine campaign structures across brand, non‑brand, competitor, state, casino category, game, promotion, and app acquisition search demand.
• Manage budgets, bid strategies, keyword coverage, ad copy, landing pages, and performance targets to support new depositor, redeposit, active customer, revenue, and payback goals.
• Optimize campaigns against OC‑specific economics including CAC, CPA, first deposit quality, net gaming revenue, retention value, payback, and lifetime value.
• Translate weekly and monthly performance data into actionable insights, budget recommendations, test learnings, and executive‑ready readouts.
• Partner with Casino Marketing, CRM, Product, Creative, Brand, and Promotions teams to align search activity with game launches, offer calendars, market priorities, and customer lifecycle initiatives.
• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across match types, bidding automation, creative messaging, landing pages, audience signals, app campaigns, and emerging search products.
• Maintain rigorous QA across ad copy, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
• Mentor and provide direction to the Search Associate Buyer on campaign trafficking, reporting, pacing, and optimization tasks.
• Monitor competitor activity, casino search trends, state‑level demand, jackpot moments, and product seasonality to identify growth opportunities.
• Support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the OC search portfolio.

• 6+ years of experience in paid search, performance marketing, growth marketing, or a related digital media role.
• Strong hands‑on experience with Google Ads, Microsoft Advertising, Search Ads 360, Apple Search Ads, Google Analytics, and campaign…