Associate Director, Audience Development

Associate Director, Audience Development

Yonkers, NY

Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all. CR is known for our rigorous testing and trusted ratings on thousands of products and services. We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year. We leverage our evidence-based approach to advocate for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices.

Our Audience Development team operationalizes Consumer Reports’ mission to create a safer, fairer, and more transparent marketplace, ensuring our trusted, independent guidance is highly visible wherever people make decisions—across traditional search, answer engines, newsletters, CR’s app, alerts, and social and emerging platforms. In a time of information overload, misinformation, and peak distrust, this is more important than ever.

We’re looking for an experienced data detective, diplomat, and leader—the Associate Director, Audience Development will help drive audience strategy, activating and nurturing discoverability, engagement, and conversion across onsite and offsite channels, organic and paid, working collaboratively, cross-functionally, or independently, as needed. Reporting to CR’s Executive Managing Editor, you will act as the primary liaison for audience priorities and strategic alignment across CR divisions, spanning product management, marketing, and editorial, among others.

This hybrid position with in-office collaboration (Yonkers and/or NYC) just once per month provides excellent flexibility. This position is not eligible for sponsorship or relocation assistance.

As Associate Director, Audience Development you will create and continually optimize organizational standards that will help CR’s digital presence evolve in parallel with consumer needs and the technical marketplace, helping humans, agents, and everything in between find and rely on our insights at critical conversion and connection moments.

• You have the experience: 10 years in audience strategy and insights, content strategy, growth strategy for a digital publisher, tech nonprofit, or mission-driven brand.
• You’ve managed teams in highly matrixed environments
  : 6+ years managing and mentoring teams, as well as cross-functional initiatives.
• You have experience in a non-profit environment.
• You are proficient with multiple search analytics tools and platforms.
• You have proven success leading or partnering on newsletter programs and platform packaging strategies.
• You have excellent communication skills, bridging editorial with digital, marketing and analytical teams around shared audience goals.
• You’ve led nascent AI optimization across digital and editorial teams in publishing environments.
• You have proven change management experience with cross-functional teams around audience development KPIs.

• You have the experience: 10 years in audience strategy and insights, content strategy, growth strategy for a digital publisher, tech nonprofit, or mission-driven brand.
• You’ve managed teams in highly matrixed environments
  : 6+ years managing and mentoring teams, as well as cross-functional initiatives.
• You have experience in a non-profit environment.
• You are proficient with multiple search analytics tools and platforms.
• You have proven success leading or partnering on newsletter programs and platform packaging strategies.
• You have excellent communication skills, bridging editorial with digital, marketing and analytical teams around shared audience goals.
• You’ve led nascent AI optimization across digital and editorial teams in publishing environments.
• You have proven change management experience with cross-functional teams around audience development KPIs.

• You have experience in a nonprofit environment.
• You have experience with a commerce or shopping site.

At Consumer Reports, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation. The…