Social Media Manager

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family‑founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured‑hair care brands in the U.S., loved for our authentic story, transformative results, and community‑first approach.

It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

We are seeking a Social Media Manager to lead and elevate Bask & Lather’s digital presence across all social platforms. This role combines strategy, creativity, and execution — driving engagement, strengthening community, and ensuring our brand stands out in the beauty and haircare space.

As an integral member of the Marketing team, the Social Media Manager will work closely with the Senior Director of Brand Marketing, social media coordinators, and creative partners to shape the voice, look, and performance of Bask & Lather’s digital storytelling.

This is a full‑time, on‑site position based in our Yonkers headquarters.

• Develop and execute a multi‑platform social strategy across Instagram, Tik Tok, Facebook, You Tube, Lemon8, and Pinterest.
• Manage and maintain a cross‑channel content calendar aligned with brand priorities, launches, and key cultural moments.
• Create and oversee production of high‑quality multimedia content — including reels, short‑form videos, and graphics.
• Write engaging, on‑brand captions that drive conversation and align with Bask & Lather’s tone of voice.
• Lead content reviews to ensure all assets meet creative, aesthetic, and messaging standards.
• Monitor daily community interactions and respond to comments, DMs, and mentions in a timely, brand‑consistent manner.
• Stay ahead of social trends, sounds, and formats to keep Bask & Lather relevant and innovative.
• Organize digital assets and maintain an efficient content filing system.
• Coordinate photoshoots and brand activations alongside the creative and marketing teams.

• Lead the social execution of key brand campaigns, product launches, and promotions.
• Collaborate cross‑functionally to ensure content creation, scheduling, and analysis align with campaign objectives.
• Monitor and analyze campaign performance, providing actionable insights for continuous improvement.
• Support event and live activation coverage, capturing real‑time social content when needed.

• Build authentic relationships with the Bask & Lather community through direct engagement and storytelling.
• Host and support live‑stream events, educational sessions, and behind‑the‑scenes moments.
• Develop strategies to promote live streams and brand experiences before, during, and after events.

• Research, vet, and manage influencer and creator partnerships.
• Oversee influencer brief creation, review, and alignment with campaign timelines and brand calendar.
• Coordinate content approvals, product mailers, and influencer seeding initiatives.
• Track and evaluate influencer performance, engagement, and ROI to guide future partnerships.
• Collaborate with PR and brand marketing teams to amplify influencer campaigns and earn media coverage.

• Track KPIs weekly and monthly across all platforms (engagement rate, reach, growth, conversion).
• Conduct competitive benchmarking and trend analysis to inform strategy.
• Deliver clear reporting to leadership with insights and next‑step recommendations.

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field preferred.
• Minimum 5+ years of experience managing social media for a consumer brand (internships not included).
• Proven track record growing and managing brand social channels, ideally in beauty, wellness, or lifestyle.

• Proficient in Cap Cut, Canva, and Adobe Photoshop.
• Strong understanding of native…