Social Media Coordinator

Join to apply for the Social Media Coordinator role at Bask & Lather Co

About Bask & Lather Co. Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured‑hair care brands in the U.S., loved for our authentic story, transformative results, and community‑first approach.

It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

The Social Media Coordinator supports the execution of Bask & Lather’s social media strategy across all platforms. This role is responsible for daily content creation, community engagement, Tik Tok Lives, trend tracking, and assisting with influencer and campaign support. The ideal candidate is creative, highly organized, eager to learn, and excited to contribute to a fast‑growing beauty brand.

This is a full‑time, fully on‑site role in our Yonkers office.

• Support Social Media Managers by helping execute the social strategy across Instagram, Tik Tok, Facebook, You Tube, Pinterest, and Lemon
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• Create daily content— including graphics, reels, short‑form videos, and stills —using Canva, Cap Cut, and Adobe tools.
• Assist with writing captions that align with the Bask & Lather brand voice.
• Curate and organize content assets and maintain clean filing systems in Google Drive.
• Participate in content shoots and assist with set‑up, styling, and on‑camera needs.
• Stay current with trends, sounds, formats, and beauty content ideas for quick execution.

• Respond to comments, direct messages, and customer inquiries across all platforms.
• Engage with our community daily to foster meaningful interaction and brand loyalty.
• Monitor mentions, tags, and user‑generated content for engagement opportunities.

• Host daily Tik Tok Live sessions, following talking points and guidelines provided by the Social Media Managers.
• Comfortable being on‑camera for tutorials, product demos, behind‑the‑scenes content, and brand storytelling videos.
• Assist with promoting live streams across social channels.

• Maintain and update influencer lists, tracking sheets, and seeding logs.
• Help prepare influencer mailers and product shipments.
• Assist in collecting influencer content, ensuring it follows brief guidelines and brand standards.

• Assist the Social Media Managers in preparing assets for launches, promotions, and brand activations.
• Help schedule and publish content according to the marketing calendar.
• Track social post‑performance and compile weekly metric summaries.
• Participate in brainstorms for upcoming campaigns and storytelling ideas.

• Pull social analytics weekly and assist in compiling reports.
• Monitor engagement, reach, and Tik Tok Live performance metrics.
• Flag trends, content wins, and areas for improvement.

• Identify trends, sounds, and formats ideal for Bask & Lather’s brand.
• Assist in monitoring competitor activity and emerging digital opportunities.

• 2+ years of experience as a Social Media Coordinator, Social Media Specialist, Marketing Coordinator, or related role.
• Strong knowledge of social platforms, especially Tik Tok, Instagram Reels, and Pinterest.
• Comfortable being on camera and engaging with a live audience regularly.
• Skilled in Canva, Cap Cut, Adobe Photoshop, Google Docs/Sheets, Microsoft Excel, PowerPoint.
• Strong organizational skills and high attention to detail.
• Excellent written communication skills and a positive, team‑focused attitude.
• Ability to multitask, follow direction, and meet deadlines in a fast‑paced environment.
• Passionate about beauty, haircare, and digital storytelling.
• Fully on‑site — remote work is not available.

• Creative self‑starters who love filming and editing content.
• Team players who…