Senior Ecommerce Manager

Job Title: Senior E-Commerce Manager

Location: Remote or hybrid (depending on location)

Reports to: Head of Growth

Status: Full-Time

Salary Range: $110,000 – $140,000/year (based on experience)

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured‑hair care brands in the U.S., loved for our authentic story, transformative results, and community‑first approach.

It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

The Senior E-commerce Manager owns the end‑to‑end performance of Bask & Lather’s digital storefronts, with primary responsibility for Shopify DTC and supporting oversight of marketplaces including Amazon, Tik Tok Shop, and Walmart Marketplace. This role is accountable for conversion rate optimization (CRO), site performance, merchandising execution, promotional readiness, and revenue optimization across all customer touchpoints.

This is a hands‑on, execution‑driven role. The ideal candidate is a strong operator who can independently manage Shopify, diagnose performance issues, implement CRO improvements, and partner effectively with Growth, Retention, Creative, and Operations. Agency management experience is expected, but the ability to execute directly without dependency is required.

• Own daily, weekly, and monthly performance of Shopify Plus, including homepage, PDPs, collections, navigation, and site merchandising
• Execute site updates independently, including content changes, product launches, bundles, pricing updates, and promotional logic
• Ensure site accuracy, brand consistency, and operational readiness across all storefronts
• Partner with Operations to ensure inventory visibility, availability logic, and sell‑through alignment

• Own CRO strategy and execution across Shopify and key landing pages
• Analyze user behavior using tools such as GA4, Triple Whale, Hotjar, and Shopify analytics
• Identify and prioritize CRO opportunities related to PDP structure, messaging, imagery, social proof, bundling, upsells, and checkout flow
• Run structured A/B tests and iterative experiments focused on improving conversion, AOV, and revenue per session
• Translate insights into clear action plans and measurable results

• Lead on‑site merchandising strategy tied to campaigns, launches, and seasonal moments
• Execute all promotional setups, QA, and post‑launch validation. Including discounting, bundles, gifts with purchase, and exclusives
• Ensure flawless execution for high‑impact moments such as BFCM, product launches, Tik Tok traffic spikes, and PR moments
• Build and maintain promotion readiness checklists and timelines

• Partner with Amazon, Tik Tok Shop, and Walmart stakeholders to ensure consistency in brand presentation and offer strategy
• Support marketplace CRO efforts by optimizing listings, imagery, copy, and bundles in partnership with relevant channel owners
• Monitor cross‑channel performance trends and identify opportunities to improve funnel efficiency

• Work closely with Head of Growth on traffic quality, landing page strategy, and funnel performance
• Partner with Retention to align PDPs, bundles, and on‑site messaging with email, SMS, and subscription strategies
• Collaborate with Creative and Brand teams to ensure CRO insights inform content and asset development
• Serve as the internal owner of all e-commerce performance reporting and insights

• Conversion rate (sitewide and PDP‑level)
• Revenue per session and AOV
• Funnel drop‑off rates and checkout performance
• Promotional performance and launch readiness
• Site uptime, accuracy, and execution quality

• 5–8+ years of hands‑on e‑commerce experience, with…