Associate Brand Manager

Location: Yonkers, NY (Hybrid) with Flexibility for Remote Candidates

Reports to: Senior Brand Manager

Status: Full-Time

Salary Range: $80,000–$100,000 (based on experience)

Direct Reports: None

About Bask & Lather Co.

Bask & Lather Co. is a fast‑growing, family‑founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured‑hair care brands in the U.S., loved for our authentic story, transformative results, and community‑first approach.

As we enter our next phase of growth across DTC, retail, and experiential channels, we are building a brand organization that prioritizes long‑term equity, cultural relevance, and creative excellence—while supporting strong performance outcomes.

The Associate Brand Manager is a highly organized, brand‑first operator responsible for executing brand initiatives from concept through launch and into market.

This role supports the full product lifecycle: NPD—what we are making; GTM—how it goes to market;
Campaign—how it shows up to the world.

The Associate Brand Manager plays a critical part in bringing brand strategy and new product development to life through execution—ensuring alignment across teams, consistency across touch‑points, and excellence in delivery.

Reporting into the Senior Brand Manager, this role partners closely with Growth, Paid Media, Retention, Social, E‑commerce, and Operations teams to ensure all initiatives are executed on time and at a high standard.

Success in this role is measured by executional excellence, strong cross‑functional coordination, and the ability to translate strategy into well‑executed brand moments.

• Support the execution and coordination of new product development initiatives from concept through readiness for launch
• Build and manage NPD timelines, ensuring alignment across Brand, Product Development, Operations, and Supply Chain
• Assist in development of product naming, positioning, and messaging frameworks in partnership with Brand leadership
• Track key milestones and flag risks to ensure timelines are met
• Support competitive research and trend analysis to inform product development

• Support development and execution of go‑to‑market (GTM) plans for all product launches
• Build and manage launch timelines, deliverables, and cross‑functional alignment across Growth, Retention, Social, E‑commerce, Operations and Retail
• Assist in creation of launch briefs, ensuring alignment across campaign, packaging, and channel storytelling
• Coordinate delivery of all launch assets and ensure readiness across all channels (site, email, social, retail)
• Partner with E‑commerce and Operations to ensure accurate and timely product availability

• Support execution of integrated 360° brand campaigns across digital, social, retail, influencer, and experiential channels
• Build and manage campaign timelines, asset trackers, and deliverables
• Ensure all campaign assets align with brand guidelines, messaging frameworks, and creative direction
• Coordinate across teams and partners to ensure seamless campaign rollout

• Partner with Creative and Social teams to ensure brand consistency across all assets
• Support photoshoots and content production (logistics, asset tracking, usage organization)
• Assist in reviewing creative to ensure alignment with brand voice and visual identity

• Support packaging and label development process from concept through final approval
• Coordinate cross‑functional approvals (Brand, Ops, Supply Chain, Leadership)
• Track revisions and ensure final files are delivered accurately and on time

• Act as a central point of coordination across Brand, Growth, Paid Media, Retention, Social, and E‑commerce teams
• Ensure alignment across all consumer touch‑points during product launches and campaigns

• Track product launch and campaign performance across channels Process & Workflow Management
  • Maintain tools such as , campaign trackers, and asset…