Business Development & Marketing Manager (Email, Direct Mail, Digital

Job Title: Business Development & Marketing Manager (Email, Direct Mail, Digital)

Department: Marketing / Business Development

Location: Remote

Type: Full-time

Shift Timings: Pacific Time Zone (PST)

• Build and manage a monthly marketing calendar (email + direct mail + digital).
• Execute email marketing campaigns: list segmentation, content drafts, A/B testing, deliverability hygiene, and reporting.
• Execute postcard/direct mail campaigns: targeting lists, creative coordination, print/mail vendor management, and response tracking.

• Identify and build prospect lists (property management, GCs, developers, facility managers, retail, multi-family, affordable housing partners, etc.).
• Run outbound sequences (email + phone follow-up + light Linked In outreach as needed) and schedule discovery calls/site walks for leadership/PMs.
• Maintain a simple pipeline and follow-up cadence so leads don’t fall through the cracks.

• Coordinate improvements to the website with the current provider (updates, landing pages, service pages, conversion forms), aligning with how the company already coordinates website changes.
• Manage online presence basics:
  Google Business Profile updates, review‑generation workflows, and directory listings consistency.

• Own CRM/contact database integrity (tags, segments, opt‑in status, notes, next steps).
• Track channel ROI (cost per lead, lead‑to‑estimate, estimate‑to‑win, revenue by channel).
• Produce a concise weekly dashboard for the Owner/President: activity, pipeline, wins, lessons learned, next week plan.

• Coordinate collateral needed for outreach: capability statement, service one‑pagers, project sheets, email templates, and direct mail creative.
• Ensure messaging is consistent with Gills’ positioning and target customers.

• Clean, segmented contact database and compliant email infrastructure.
• 2–4 outbound campaigns/month running reliably (email + postcard + digital).
• Documented process for lead intake → follow‑up → handoff to estimating/PM.
• A measurable pipeline with clear attribution (you can show what’s working).

• 8-10 years in marketing coordination, BD support, or lead‑gen (construction/trades/services strongly preferred).
• Experience running email marketing campaigns and working with a CRM/contact database.
• Strong project management: can juggle vendors, deadlines, and internal stakeholders.
• Excellent writing and communication skills (short, clear, professional outreach).

• Experience marketing for contractors (electrical, HVAC, plumbing, GC, facilities).
• Direct mail campaign experience and vendor coordination.
• Basic understanding of SEO/local search and conversion‑focused websites.
• Familiarity with compliance basics (opt‑outs, consent, list hygiene).

Email platform, CRM (or structured spreadsheets to start), list providers, print/mail vendors, simple landing page tools, and reporting dashboards.