Director of Audience Development, Marketing
Listed on 2026-08-10
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Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Marketing Strategy, Market Research
Job Description
Location:
Remote with occasional team meetings; preference for the ability to meet in one of the three main SCL hubs – New York City, San Francisco Bay, and Washington DC Area
The Science Communication Lab (SCL) is at an exciting stage of growth as an innovative non‑profit organization bringing together cinematic filmmaking and video content for science education. To drive the organization’s continued growth, SCL is lookingarkin for a full‑time audience marketing leader with a passionด้วย storytelling to develop and implement a new direction for the organization’s audience strategy. The ideal candidate will bring a proven experience in audience development: a background in content production, distribution, and analysis and the ability to leverage data and competitive research to measure how audiences interact with content across channels.
They will turn those insights into opportunities for growth, including testing and informing decision‑making processes. As a member of the senior leadership team, this position will report directly to the SCL’s Executive Director and Executive Producer and represent SCL as a thought leader that strengthens relationships with internal collaborators pes And external partners.
- Develop and execute data‑driven audience growth plans for the overall organization, including all content distribution platforms
- Represent SCL as a thought leader in science communication and support all SCL initiatives with a focus on audience expansion tackled from strengthening and expanding partnerships to initiating offline events
- Work with designers and content producers to develop and implement marketing and audience expansion efforts, clearly communicating data‑informed priorities for growth, from content to partnership opportunities
- Design and execute audience development plans, including newsletter, social media, partnerships, SEO, and other identified channels for the organization overall and its programs
- Regularly assess existing and potential audience development programs for SCL, including producing outcomes from competitive research and analytics reports for stakeholders
- Keep SCL at the forefront of innovation and best practices, including conducting A/B tests and experiments with new media and emerging distribution platforms that align with SCL’s mission and values
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