UGC Program Manager

About Chief Detective:
Chief Detective is a performance marketing agency helping fast-growing startups and established retail brands scale revenue and acquisition through paid digital channels. Recognized as a top agency on Meta, we’re expanding rapidly across platforms including Tik Tok, Google, and CTV. We specialize in e-commerce and partner with leading direct-to-consumer brands in luxury apparel, beauty, health & wellness and lifestyle. Our clients include Rag & Bone, Ursa Major, Buck Mason, Frank & Eileen, TWP and more.

The UGC Program Manager owns the successful execution and continuous improvement of Chief Detective's User-Generated Content (UGC) program. Serving as the operational hub between clients, Growth Partners, Creative Strategists, creators, and internal production teams, this role is responsible for delivering high-quality creator content on time, on budget, and with exceptional communication throughout every stage of the process. Success in this role extends beyond campaign coordination.

The UGC Program Manager is expected to build and maintain a reliable creator network, proactively solve operational challenges, improve internal processes, and create a best-in-class experience for both clients and creators. This role is ultimately accountable for ensuring our UGC program operates with consistency, transparency, urgency, and professionalism while continually evolving into a scalable, repeatable service offering.

Own the sourcing, onboarding, and management of a diverse network of high-quality UGC creators capable of supporting client objectives across multiple industries.

• Source and recruit creators aligned with client demographics and creative needs
• Build and maintain an active creator database
• Vet creators for quality, communication, reliability, and turnaround speed
• Negotiate compensation and usage rights
• Manage creator relationships throughout campaign life cycles
• Build a preferred roster of trusted creators for repeat engagement
• Continually expand and diversify the creator network

Manage multiple simultaneous UGC programs from kickoff through final asset delivery. The UGC Program Manager should confidently manage approximately 5–8 active client programs simultaneously while maintaining exceptional organization and communication.

• Coordinate creator outreach and selection
• Manage product shipments and creator logistics
• Distribute briefs and campaign requirements
• Execute creator contracts through Docu Sign
• Track campaign milestones and deadlines
• Collect, organize, and deliver creator assets
• Coordinate revisions when necessary
• Ensure campaigns remain on schedule

Serve as the operational point person for UGC campaign execution by maintaining proactive communication across internal teams and client stakeholders. No stakeholder should ever be surprised by the status of an active UGC campaign.

• Provide timely campaign updates to Growth Partners and Senior Creative Strategists
• Communicate campaign progress and risks to clients in coordination with account stakeholders
• Escalate issues before they impact timelines
• Recommend operational solutions whenever challenges arise
• Ensure all stakeholders remain informed throughout campaign execution
• Maintain a high standard of professionalism and responsiveness

Maintain the systems, documentation, and workflows that keep the UGC program operating efficiently.

• Maintain project tracking within Click Up
• Organize creator documentation within Google Drive
• Develop and maintain Google Docs, Sheets, and briefing templates
• Execute creator agreements using Docu Sign
• Track creator performance and historical engagement
• Ensure accurate documentation across every project
• Monitor deadlines and proactively resolve bottlenecks

Help evolve Chief Detective's UGC offering through ongoing operational improvements.

• Improve Standard Operating Procedures (SOPs)
• Develop reusable documentation and templates
• Build creator playbooks and onboarding materials
• Document campaign learnings
• Produce internal case studies…