Senior Paid Social Media Buyer - Meta Ads

This position is for a highly experienced, senior Facebook campaign manager who will own a portfolio of DTC e-commerce brands spending $50,000–$200,000+ per month on Meta — not as a button-pusher, but as the person the client trusts to tell them where the money should go next.

Our social team has spent over $500M on Meta advertising. We're a performance and growth marketing agency that combines technology, problem-solving, and consumer psychology to make paid media profitable for digitally native e-commerce brands. This role has a clear path to leading a team.

• Build long-term acquisition strategies and tactical week-to-week plans across Facebook and Instagram.
• Establish performance benchmarks, then continuously monitor and optimize against them.
• Design, run, and read campaign tests — and know the difference between a real result and noise.
• Partner with account managers and strategists to execute, optimize, and scale a portfolio of client Meta accounts against real business objectives.

• Analyze creative performance and explain why a winner is winning — the hook, the format, the audience, the offer.
• Turn that analysis into a concrete creative roadmap: what to make next, and what to stop making.
• Brief the in-house design team with clear, specific creative direction.
• Bring a point of view on creative strategy that clients wouldn't have arrived at on their own.

• Communicate wins, losses, and what happens next clearly to clients, account managers, and strategists — so everyone understands the roadmap ahead.
• Translate performance data into language a founder or CMO can act on.
• Be a thought leader — challenge your team and your clients to think past the obvious, find innovative solutions, and drive results.

• 3+ years managing paid Meta (Facebook/Instagram) advertising for direct-to-consumer brands.
• Proven management of multiple ad accounts at $75,000+/month while hitting brand KPIs.
• Professional working proficiency in English (C1 or above), with strong verbal communication — you'll be client-facing daily, on calls and in writing.
• Strong creative analysis skills — you can look at a set of ads and articulate what's working, why, and what to test next.
• Excellent writing and creative content skills — you can write a creative brief the design team can actually build from.
• Hands-on experience with MTA / attribution platforms such as Triple Whale and Northbeam, plus GA4 and Meta's native attribution.
• Advanced command of full-funnel strategy
  : prospecting, retargeting, and LTV cohort segmentation.
• Fluency in performance metrics
  : CPA, CVR, ROAS, MER, CPM, CPV, CPC, CTR — and which one matters for which client.
• Deep knowledge of Meta custom audiences, events, and product feeds.
• Independent problem solver who doesn't need platform training — you'll be trusted to diagnose and fix an underperforming account without waiting to be told.
• Strong attention to detail, organized, with exceptional time management skills — including the ability to handle multiple projects and ongoing work items while effectively managing changing priorities.
• Hard worker, innovative thinker, and collaborative team player.

• Fully remote — we trust you to manage your own time.
• You’ll need 4-5 hours of overlap with US PST or EST time for client calls and team syncs.
• Fast feedback, direct communication, and a team of people who are genuinely good at this.

• Salary: $40,000 to $70,000, paid in USD